Senior Marketing Analyst

Company Summary:

DISH, an EchoStar Company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products, and now we are building America’s First Smart Network™.

Today, our brands include EchoStar, Hughes, DISH TV, Sling TV, Boost Infinite, Boost Mobile, DISH Wireless, OnTech and GenMobile.

Department Summary:

Our Retail Wireless team, serving our Boost Infinite, Boost Mobile and Gen Mobile Brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a first-of-its-kind 5G network, a passion for change and the power to drive it, we’ll emerge as the nation’s fourth facilities-based wireless carrier and a disruptive force in the market at large.

Job Duties and Responsibilities:

We are seeking a talented Senior Marketing Analyst to join our team and drive sales through our eCommerce website and (url removed). This role will focus on digital acquisition and marketing strategies aimed at generating sales and maximizing revenue across both platforms.

Responsibilities:

Data Analysis: Utilize analytics tools to gather, analyze, and interpret data related to website traffic, user behavior, conversion rates, and sales performance on both the eCommerce website and (url removed).

Performance Tracking: Monitor key performance indicators (KPIs) such as traffic sources, click-through rates, conversion rates, average order value, and return on ad spend (ROAS) to evaluate the effectiveness of marketing campaigns and initiatives.

Digital Acquisition Strategy: Develop and implement digital acquisition strategies to drive qualified traffic and increase sales on the eCommerce website and (url removed). This may include search engine optimization (SEO), paid advertising (PPC), social media marketing, email marketing, affiliate marketing, and other digital channels.

Campaign Optimization: Optimize marketing campaigns across various digital channels to improve ROI and maximize sales. Conduct A/B tests, multivariate tests, and audience segmentation to identify the most effective strategies and tactics.

Amazon Marketplace Management: Manage the Amazon Seller Central account, including product listings, pricing strategies, inventory management, advertising campaigns, and performance optimization to increase visibility, sales, and profitability on the platform.

Competitive Analysis: Monitor competitor activity and market trends on both the eCommerce website and (url removed). Identify opportunities for differentiation, product positioning, and promotional strategies to gain a competitive edge.

Reporting and Insights: Prepare regular reports and dashboards to communicate performance metrics, insights, and actionable recommendations to stakeholders. Provide insights into customer behavior, purchasing patterns, and market dynamics to inform decision-making and strategy development.

Collaboration: Collaborate with cross-functional teams including marketing, sales, product management, and finance to align digital marketing initiatives with overall business objectives and priorities.

Continuous Learning: Stay up-to-date with industry trends, best practices, and emerging technologies in digital marketing, eCommerce, and Amazon marketplace management. Proactively seek out opportunities for innovation and improvement.

Skills, Experience and Requirements:

Bachelor's degree in Marketing, Business, Economics, or related field.

3+ years professional experience as a Marketing Analyst, Digital Marketing Specialist, or similar role, preferably in eCommerce and/or Amazon marketplace management.

Strong analytical skills with the ability to collect, organize, analyze, and interpret large datasets.

Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, Amazon Seller Central, and other relevant tools.

Experience with SQL and database technologies for data extraction, transformation, and querying.

Experience with SEO, PPC, social media marketing, email marketing, and other digital acquisition channels.

Familiarity with eCommerce platforms (e.g., Shopify, WooCommerce, Magento) and Amazon marketplace dynamics.

Excellent communication skills with the ability to present findings and recommendations to stakeholders at all levels.

Detail-oriented with a proactive approach to problem-solving and optimization.

Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously.

This role offers an exciting opportunity to drive sales and revenue growth through digital acquisition and marketing strategies on both our eCommerce website and (url removed). If you are passionate about data-driven marketing, eCommerce, and marketplace management, we would love to hear from you!

Benefits:

We also offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: .

The base pay range shown is a guideline. Individual total

compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.

This will be posted for a minimum of 3 days or until the position is filled.

Salary Range:

USD $(phone number removed) - $(phone number removed) / Year

Permanent