Supervisor - Targeted Marketing

The Supervisor - Targeted Marketing is responsible for supervising and executing Michaels' email marketing. High-level responsibilities include the day-to-day supervision of the email life cycle while collaborating with multiple business owners.

Major Activities

Project manage and execute all aspects of high-volume, multi-version email campaigns with a customer-first mindset

Flawlessly execute highly complex, automated dynamic emails & drive efficiencies by leveraging content automation

Leads the execution of day-to-day operational tasks, including content planning and creative briefing, within a highly collaborative, cross-functional team

Supervises internal and external partners to deliver changes and tests final content to ensure a positive consumer experience

Understand internal connections & impacts, take a proactive approach, and make appropriate recommendations, leading to decreased errors

Supervise, train, and mentor at least one Targeted Marketing Specialist who executes his/her own campaigns; supervises specialist’s work to ensure accuracy & timeliness

Participate in/contribute to annual email planning, including leading specific initiatives that contribute to our objectives & key results (OKRs)

Leverage analytic data and insights to make recommendations on how to improve email campaigns

Seeks to learn about emerging email tech that can improve the customer experience

Proactively learn about customer behavior and engage in understanding reporting and customer analytics that might influence email channel improvements

Keep current on email best practices & trends, such as data capture, relevant customer content, campaign analysis, and deliverability

Cover a variety of duties and tasks on a daily basis or as assigned

Other duties as assigned

Minimum Education

Bachelor’s degree, preferably in Marketing, Communications, Advertising, or relevant experience

Minimum Type of Experience the Job Requires

5+ years of Email experience (development/execution) within a marketing team environment, preferably in retail

Experience managing high-volume, multi-version, and dynamic email campaigns

Other

Ability to problem solve, manage multiple projects, and achieve successful business results rapidly

Superior project management skills with attention to detail and accuracy

Excellent team player with the ability to bring innovative ideas to the organization

Ability to coordinate projects with both internal and external partners

Ability to work independently and with ambiguity on multiple projects simultaneously with rapidly evolving dynamics and flexibility to readily adapt to changing business needs with a focus on generating results

Self-motivated team member, able to thrive in a fast-paced, result and deadline-driven environment

Excellent verbal, interpersonal, and written communication skills

Certifications with Salesforce Marketing Cloud or Movable Ink are a plus

Experience with Salesforce Marketing Cloud, Movable Ink

Applicants in the U.S. must satisfy federal, state, and local legal requirements of the job.

Tuesdays in Office in Irving, TX