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Content Marketing Manager

Company:
Castle
Location:
Manhattan, NY, 10261
Posted:
May 11, 2024
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Description:

About

We're Castle, a profitable Series A startup on a mission to revolutionize trust and safety for users across large consumer platforms like Canva, Atlassian, and Rockstar Games. Backed by Y Combinator, Index Ventures, and prominent angel investors from Datadog, Stripe, and New Relic.

Reporting directly to the founding CEO, you'll be the driving force behind our developer-focused content strategy, shaping how we communicate Castle's unique value proposition to a technical audience. You'll own our inbound marketing engine, attracting and converting high-quality leads to fuel our growth. This is an opportunity to make a tangible impact in the fight against online fraud.

We prefer candidates who can work out of our Williamsburg office a couple of days a week, especially during ramp-up, but we are flexible.

Responsibilities

Develop our developer-focused content strategy, calendar, and oversee the creation of blog posts, white papers, case studies, webinars, technical documentation, and more.

Manage the entire content lifecycle, from ideation to publishing and promotion, ensuring timely execution.

Collaborate with the product and engineering teams to create content that supports new feature releases and ensures technical accuracy

Analyze content performance metrics (website traffic, lead conversion, etc.) to refine and optimize our strategy.

Source, manage, and collaborate with freelance writers to scale content production.

Qualifications

Bachelor's Degree in Marketing, Communications, or a related field.

A startup mindset – flexibility, agility, and adaptability. We are passionate about limiting work-in-progress and deeply value work/life balance, but in this fast-paced startup environment, you'll be expected to pivot between pre-sales, post-sales, and support regularly

Several years of professional experience developing and executing successful content strategies for complex B2B SaaS products.

Prefer experience developing content for fraud prevention or cybersecurity solutions.

Excellent understanding of SEO best practices.

Experience managing freelance writers and editors.

At Castle, you’ll be part of a team that’s dedicated to creating a safe, secure online environment for millions of users worldwide. If you’re ready to make a difference and help shape the future of digital security, we want to hear from you.

Apply