Must-haves
5+ years of experience as a CPG Data Analyst providing recommendations for areas of efficiencies and online consumer engagement best practices
3+ years of experience with GA4
3+ years of experience visualizing data in Looker studio
Plusses
Tableau
PowerBI
Python or SQL
Clarity, Hotjar or other heatmapping tools
Day-to-Day
Our Consumer customer is looking for a Data Analyst to join their new venture team to support their online Menopause destination for services and products. You will create dashboards and reports surrounding product sales and web engagement. You will own the management and enhancement of the current data pipelines for online product sales and virtual services enrollments. You will be responsible for ongoing insurance of accurate data reporting (including session-source-attribution, session counting, sales, etc). You will proactively identify and share trends observed in the data to shape team strategy. You will be utilizing existing data streams: primarily GA4 (all site metrics), but also Tejas Order Management System (Order Management), BigCommerce/Shopify (Commerce frontend), and Salesforce Marketing Cloud (CRM email platform).