Manager, Development Analytics & Market Planning

WHO WE ARE

We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.

Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun, and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.

WHAT WE’LL NEED

The Manager of Market Planning & Analytics- East will support the development of multi-year strategic growth plans, data analytics tools, reporting and technology that enables the brand to accelerate unit growth. This individual will also provide strategic oversight to the entire franchise development funnel, driving improvements, ensuring scalable development systems and processes are in place to support brand growth. This position requires ownership of comprehensive local, regional and national strategic plans, enabling the best decision-making for both short and long-term growth.

Support Director, Marketing Planning & Analytics in development, maintenance, and ongoing refinement of multi-year growth strategies, national whitespace analysis and market playbooks

Partner with the Real Estate Managers and Franchise Development Directors to identify targets for future development, validate target trade areas, and create and/or revise existing market development plans

Provide strategic oversight to Franchise Development Directors in creation of optimized development agreement proposals, territories and schedules; ensuring accuracy of territory descriptions, maps, and strategic fit in overall market plan

Generate sales forecasts and financial analysis for potential location scenarios; evaluate multi-scenario situations for existing and potential future deployment strategies

Develop and maintain key suite of standard reporting and analytics that enable team productivity, accelerate decision making, improve forecasting, and drive insights-based action

Function as the expert user and owner for 3rd party location-based intelligence tools. Collaborate with Manager, Dev Analytics & Marketing Planning- West to conduct regular audits of GIS platform, ensuring integrity of all development agreement territories, franchise agreement territories and store location data

Understand and communicate the competitive landscape across local areas, markets and regions; act as a “story-teller”, providing context and perspective for markets that drive key decisions

WHAT YOU’LL NEED

Working knowledge of retail real estate industry; especially in support of site selection & development (basic understanding of LOI and lease terms, development life cycle, and real estate and construction terminology and timelines)

Desire to work in a fast-paced and evolving environment; adaptable

Strong analytical, organizational and decision-making skills

Builds organizational trust and collaboration

Excellent verbal and written skills, ability to communicate effectively with all levels

Self-motivated and able to manage deadlines with a high degree of flexibility

Builds organizational trust and collaboration; proactively identifies additional value-add tasks

Experience in analog forecasting databases

Demonstrated aptitude with basic GIS platforms for demographics, market planning and analysis

Knowledge of demographics and psychographics

Bachelor's degree in Business, Finance, Real Estate or Analytics

Minimum 3 years real estate/development analytics experience

Previous franchise and restaurant experience preferred

WHO YOU ARE

HUMBLE: Embracing humbleness fosters a collaborative and inclusive environment, where individuals prioritize the success of the team over personal recognition, ultimately contributing to a more cohesive and effective workplace.

HUNGRY: There’s a fire in you to keep pursuing excellence. You actively seek out challenges, set ambitious goals, and consistently demonstrate a proactive approach to tasks. You have a desire to support Wingstop in our goal to become a Top 10 Global Restaurant Brand.

SMART: Not solely based on intellectual prowess, but rather on emotional intelligence and interpersonal skills. A keen understanding of others, communicating effectively and collaborating seamlessly.

SERVICE-MINDED: A selfless and dedicated focus on helping others succeed. Consistently prioritizes the needs of colleagues and the organization, willingly offering support and contributing to the overall well-being of the team.

ENTREPRENEURIAL: Takes initiative, a willingness to take calculated risks, and constantly searching for opportunities to improve processes or contribute to new ideas.

BENEFITS

Flavor Perks:

Unlimited paid time off for exempt employees

One paid volunteer day of your choice

Competitive bonus structure for eligible roles

Team member stock purchase plan

Health savings or flexible spending account options

401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)

Comprehensive medical, dental, and vision benefits

Basic life and AD&D insurance provided

Pet insurance

Education Assistance

Wellness reimbursement program

Paid maternity and paternity leave

Fun is the best flavor:

Lunch provided every Tuesday and Thursday in office

Work from home Fridays

Discount on Wingstop gift cards

Discounted onsite dry cleaning

Discounted onsite car detailing

Onsite game room and patio

Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.