SEO Associate (contract)

Kinship and Science & Diagnostics are divisions of Mars Petcare—and are dedicated to one purpose: creating A BETTER WORLD FOR PETS™. Through comprehensive veterinary care, nutrition, breakthrough programs in diagnostics, wearable health monitoring, DNA testing and pet welfare, our 100,000 Petcare Associates help pets in more than 130 countries.

This is a contract position through December 31, 2024, potential to extend or convert to full time.

Summary

Kinship’s mission is to support, educate and engage pet parents at every step along their journey as a single source of truth for pet care via expert advice, curated, customized content, and 24/7 access to licensed veterinarians, nutrition and behavior experts. We currently operate under a house-of-brands structure, with Kinship being the behind-the-scenes force that owns and drives our four consumer-facing brands: Adopt-a-Pet (adoption platform), The Wildest (content site with expert health, behavior, nutrition, etc advice), and The Kin (televet chat/app, record storage, personalized recommendation, PetExec (empowers organizations of all sizes to dedicate more time to what truly matters – pets)

In order to best support our users, our SEO, content and product offerings need to constantly be optimized and evolved. Kinship is looking for an SEO Coordinator to work cross-functionally with our Content, SEO and Product teams to optimize The Wildest and Adopt a Pet’s content readability, SEO health, user experience, and accessibility. The ideal candidate has a strong grasp on SEO on both the content and tech fronts. They also have hands-on experience working in a CMS, preferably Contentful, as well as excellent editorial and product management skills. Attention to detail is a must. An interest in pets is a plus.

Responsibilities

Assist in managing SEO agency by analyzing and feedbacking their recommendations

Work with internal cross functional partners to implement strategies, including:

Reviewing SEO briefs delivered by agency and compiling cross functional feedback on the briefs to streamline agency communications

Manage execution of workstreams, including workback timelines and status updates, for all SEO initiatives

Demonstrate value against all initiatives by providing feedback or insights to inform to SEO Manager

Active monitoring and sharing of industry news, SEO trends and innovative new tools

Analyze Kinship brands’ website data and performance to identify areas of improvement

Support efforts to acquire high-quality backlinks

Work cross functionally with marketing peers to ensure SEO strategies are aligned with overall business goals

Prepares findings from agency analyses to internal stakeholders by telling the story within the data in a digestible format for the audience

Skills

3-5 years of experience at a content site (or brand that has a content platform/blog)

CMS experience (preferably Contentful) preferred

Strong foundation on SEO best practices, keyword research, and how to evaluate SERPs to determine what content to produce

Excellent writing, editing and project management skills

Self-starter who can prioritize, multitask and meet deadlines in a fast-paced environment

Creative thinker who can ideate SEO optimizations to drive search traffic

COMPENSATION

The New York, New York contract salary range for this position is $35-45 hourly, commensurate with experience.

WHAT YOU CAN EXPECT FROM US:

Opportunities to impact and grow the business on a day to day basis

Dog-friendly workplaces

Medical, dental, vision, 401k match, and pet benefits for Full-Time Employees and their families

Unlimited paid time off for Full-Time Employees

Hybrid work environment

Parental leave for the birth or adoption of your new human child (and fur baby) for Full-Time Employees (adhering to our policy)

Discounts on pet products, services, nutrition and veterinary wellness plans

An extensive onboarding program with a chance to meet leaders across our divisions

Disclaimer:

Kinship is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

Note to Search Firms/Agencies:

Kinship does not compensate search firms for unsolicited assistance unless they have a written search agreement with Kinship and the requisition is position-specific. Any resumes, curriculum vitae, and other unsolicited assistance from search firms that do not have a written search agreement or position-specific requisition submitted to any Associate of Kinship will be deemed the sole property of Kinship and no fee will be paid in the event the candidate is hired by Kinship.