Paid Search Specialist

Hi, We're Centerfield.

Supercharged customer acquisition.

Centerfield delivers outcome-based digital marketing solutions and personalized omnichannel experiences for the world’s leading brands.

Powered by our proprietary Dugout platform, Centerfield acquires customers at scale for leading residential service, insurance, e-commerce, and B2B brands.

Centerfield’s digital experiences and digital brands, such as Business.com and BroadbandNow.com, reach more than 150 million in-market shoppers annually.

Centerfield is headquartered in Silicon Beach and is proud to be recognized by Built in LA as a Best Place to Work in Los Angeles.

The Opportunity...

Centerfield is looking for a talented Paid Search Specialist to join our team!

This person will work closely with our talented Media Buying team to learn best practices in managing Pay-Per-Click (PPC) campaigns.

You will handle the operations involved with launching and maintaining PPC campaigns including ad scheduling, tracking, and optimization.

How You'll Contribute...

Paid Search Specialists help support Centerfield’s Media Buyers on pre & post campaign related tasks

You will be responsible for coordinating traffic, helping monitor the delivery of advertising campaigns, and support the department with campaign maintenance

Help identify and resolve issues that negatively impact campaigns

Bid management, account architecture, and day-to-day monitoring of campaign performance

Conduct keyword research for optimization — add new keywords or eliminate underperforming keywords

Run weekly and daily performance reports and work with media buyers to produce campaign recap and verification reports for clients as needed

Excellent organizational skills and the ability to juggle multiple responsibilities at once

Assist with any additional duties required to enable ad revenue growth, ensure efficient ad delivery, and organize campaign assets to help expedite efficient trafficking

Extract campaign data & generate reports that summarize campaign performance

Create and interpret performance reports to provide actionable insights

Help execute PPC campaigns; account setup, uploading keywords, ad creatives and ad extensions, strategy and tactical development, and organization

What We're Looking For...

Bachelor's Degree

1-2+ years of prior experience creating, managing, and optimizing Paid Search campaigns

Advanced Excel skills – ability to complete VLOOKUPs and Pivot Tables

Experience working with Google AdWords and AdWords Editor (Bing Ads, Yahoo!, Bing, etc.)

Basic understanding of marketing KPIs + search matrices such as CPC, CTR, CPA, and conversion rates

Passion for digital media and the ability to thrive in a fast paced, entrepreneurial environment

Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing

Excellent organizational skills and the ability to juggle multiple responsibilities at once

An independent worker with strong time management and organization skills

Bonus Points:

Experience using Tableau

Life at Centerfield...

Competitive salary + semi-annual bonus

Unlimited PTO – take a break when you need it!

Industry leading medical, dental, and vision plans + generous parental leave

401(k) company match plan – fully vested day 1

Award winning culture & unprecedented team spirit (featured in LA Business Journal & Built In LA)

Paid charity and volunteer days (local mentor programs, adopt a pet, beach cleanup, etc.)

Career growth – we enjoy promoting from within!

Full-time

To learn more, visit us Here. Interviews will take place after resumes have been screened for minimum requirements. Please note that this position is not restricted solely to the responsibilities listed above and that the job scope and responsibilities are subject to change. For more information about our collection, use, and disclosure of your personal information in connection with our evaluating your candidacy, please visit our Privacy Policy at Centerfield Media is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law.