Media Strategist

WDAF-TV/Fox 4 in Kansas City is seeking an experienced Broadcast and Digital Media Strategist to support our sales team. If you're hard-working and love being a part of a winning team - we want to hear from you!

Responsibilities

Collaborate with clients and account executives to understand the clients business objectives and advertising strategy

Work on several projects simultaneously, often for several different clients

Effectively communicate with clients and account executives to develop media strategies and campaigns

Execute decisions on the best form of media for specific clients and campaigns

Undertake research and analyze data using specialist industry resources

Identify target audiences and analyze their characteristics, behavior and media habits

Present proposals and schedules to clients and account executives in a timely manner

Qualifications For Media Strategist

2+ years’ experience as a media strategist/planner or similar role

Knowledge/Experience with Broadcast Television

Experience with Broadcast TV sales software. Experience with Wide Orbit Media Sales and Wide Orbit Traffic ideal.

Familiarity with campaign evaluation metrics and media buying

Excellent communication and teamwork skills

Working knowledge of analytics tools (e.g. comScore, Nielsen, GA Analytics)

Ability to work effectively under pressure

Strong analytical and organizational skills

Proficient in data analyzation, excel and power point

Analytical mind with an aptitude for statistics and math

Education/Experience:

Bachelor's degree preferred with an emphasis in Business/Marketing or Communications.

Outside sales experience preferred

Training/Equipment: MS Office skills including Word, Excel, and PowerPoint required. Experience with Matrix, Google 360, and Wide Orbit a plus.

Work Environment/Mental/Physical Requirements: A valid driver's license, state mandated automobile insurance and an acceptable driving record are also required.

NOTE: This job description contains the basic requirements for the position and is NOT intended to be a complete list of responsibilities; other duties may be assigned. Background check is required

REQ-31403