Digital Media Analyst

Who We Are:

UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and 243 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 900 million TV households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 80 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC.

Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.

The Role and What You’ll Do:

UFC boasts one of the most powerful social media followings in all of professional sports, with a social ecosystem of over 10 million fans in Brazil! The Digital/Social Media Analyst manages partnerships with internal and external stakeholders to ensure consistency across all platforms. This role develops content distribution strategy based on engagement and analysis of performance metrics, and consistently looks for new and creative opportunities to provide fans with engaging brand content.

Production of interviews, articles, official announcements, special content, etc.

Coverage of Fight Weeks for social networks and website.

Possible coverage of events on weekends.

Posting and adapting/translating global social media content for UFC Brazil channels.

Track KPIs around UFC events such as total mentions, reach, impression, unique users, demographic and geographic information.

Measure social follower growth across all platforms.

Provide daily/weekly/monthly analysis on content, customer service, web traffic, revenue and any other metrics specifically driven by social media channels.

Track all current and new records by platform, events, athlete and share with appropriate teams to use in press releases, news stories, etc.

Performs the role with an ‘always on’ approach to digital and social media, constantly monitoring and engaging current trends, influencers in the region, website, athletes, celebrities and trends.

Manages analytics programs, as well as tracking links/codes for social POS.

Performs other tasks, projects, and responsibilities as assigned.

You Have These:

Bachelor’s degree, or equivalent work experience.

Advanced level user familiarity with various social media platforms.

Intermediate skill level with Microsoft Office products, Adobe Photoshop, video editing software and photography skills, and the ability to learn other basic computer programs.

Ability to communicate effectively, verbally and in writing.

Ability to work independently and thrive in a multi-task, fast-paced environment.

Ability to research and test new platforms as well as consistently staying on top of new technology and updates to existing social media platforms.

Propose original, timely and innovative stories.

Excellent organizational skills and attention to detail

Knowledge of mixed martial arts.

Ability to maintain confidential information.

Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices.

Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

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