Marketing Technology Specialist

Firm Summary

White & Case is an elite global law firm serving leading companies, financial institutions and governments worldwide. Our long history as an international firm means we are perfectly placed to help our clients resolve their most complex legal challenges wherever they may be.

With lawyers operating from more than 40 locations, working in virtually every country of the world, we have invested heavily in building a high-quality full-service practice competing at the top of the market. We are distinguished by our on-the-ground presence in the world’s key financial markets and our strengths in handling complex cross-border work.

It’s not just about our global network of offices; it’s the global interconnectedness of the Firm that our people, and our clients, value most. We work well together across geographic and practice boundaries. It’s one of the reasons we attract and retain cross-border work. And why we attract a diverse group of people.

Our lawyers are globally minded, enterprising, collaborative and committed to excellence. Diversity is a core value of our Firm and it has been recognized with numerous awards and top rankings around the world. Our people represent 90 nationalities and speak 80 languages.

Position Summary

The Marketing Technology Specialist forms an integral part of the centralized Marketing Operations function. The role of the Marketing Technology team within the broader function is to optimize, integrate and support multiple technology platforms, processes, and products to streamline and scale the Firm's Business Development & Marketing efforts. The Marketing Technology Team operates globally, supporting strategic initiatives ranging from client relationship management, email & event marketing, automation, product development and data & information management.

The Marketing Technology Specialist is a subject matter expert with advanced knowledge of marketing technology related principles and processes. The role is global in remit and involves product ownership and technology rollout responsibilities, in addition to the effective coordination of tasks and resources to deliver on the Firm's business development and marketing goals.

Duties and Responsibilities1

Act as a conduit between the Global Marketing Technology Team and functional stakeholders

Addressing issues, concerns and adopting a solution-focused approach, whilst striving to improve working relationships and processes

A trusted advisor on processes, platforms and products within the Marketing Technology function

Contribute to the day-to-day operations and continuous improvement of the marketing technology processes, platforms and workflow

Proactively seek out opportunities to connect people, platforms, processes, and products to maximize the potential across the marketing technology portfolio and improve operational efficiency, effectiveness and user adoption

Product manage marketing technology solutions/processes as required - translating objectives into user stories, technical requirements and recommendations, setting priorities, and overseeing ongoing development and upgrades

Work effectively alongside external vendors, feeding suggestions for future product roadmaps and beta testing new components

Project lead new technology and change management initiatives. Researching, learning and piloting new solutions and on boarding team members and other users

Collaborate with requestors and stakeholders across multiple teams and functions, both local and global, to achieve cross-functional initiatives

Assist in the centralization and organization of marketing data sets to ensure the flow of work, information, and data across all marketing technology operations

Support the implementation of the new Marketing Technology Team operating model through change management and up-skilling initiatives

Provide support and guidance to team members on work product, requestor communication and task management

Facilitate new joiner inductions, raising the profile of the team and our service offering

Maintain the self-driven initiative to improve knowledge and technical skillset

Perform any additional responsibilities as necessary for the function

Qualifications

Bachelor's degree and marketing background an advantage; relevant Information Science, Computer Science, Digital Marketing or related discipline with technical experience would be a distinct advantage

Law firm/professional services experience preferred but not required

Previous experience in managing and optimizing marketing technology related platforms and processes is required (ex., campaign management, list segmentation, data management and/or automation)

Advanced understanding of client relationship management (CRM) principles and processes is necessary

Excellent communication skills – written and oral – and the ability to work at all levels is necessary

Experience working in an environment focused on continuous improvement - adapts quickly to new circumstances or priorities and willing to contribute new ideas

Knowledge of coding languages, such as HTML, JavaScript, HTML/CSS or SQL, is advantageous

Data storytelling and visualization skills are advantageous

An advanced understanding of data privacy regulations such as GDPR, CCPA is necessary

Experience in project and product management, technology rollouts and change management initiatives is advantageous

Experience with managing and driving projects with the Agile Project Management methodology is advantageous

Experience training and onboarding team members and users is necessary

A solid understanding of UX/UI principles would be advantageous

Good influencing and negotiating skills

Attention to detail

Flexible, committed and enthusiastic

Solutions & data-driven

Team player

Client-focused approach

Demonstrates a creative and strategic mindset

Ability to work on own initiative

Ability to work under pressure and to tight deadlines

Location and Reporting

This is a hybrid in-office/remote role based in our Tampa office.

This role reports to the Marketing Technology Manager.

Equal Opportunities

White & Case is committed to creating a diverse and inclusive workplace. It is our Firm’s policy to recruit, employ, train, compensate, and promote without regard to race, religion, creed, national origin, age, gender, sexual orientation, marital status, military or veteran status, disability, genetic information, or any other category protected by applicable law.

If you require assistance and/or accommodation to participate in our application and/or interview process, please email the recruiting contact listed for the relevant position. We will be happy to work with you.

The Firm may modify and amend this job description at any time at its sole discretion. Nothing herein creates a contract of employment or otherwise modifies the at-will nature of employment.

1The above is a general description of the essential duties associated with this position and does not represent an exhaustive or comprehensive list of all duties.