Social Media Associate

Job Description

Job Title: Social Media Associate

FLSA Status: Non-Exempt – Non-Union- Part-Time (20-28 hrs/week)

Salary: $20.00 per hour

Excellent Benefits Package Available

Who we are: Peninsula Humane Society & SPCA (PHS/SPCA) is a local, private, non-profit charitable organization dedicated to animal welfare. It is our mission is to build healthy relationships between people and animals. PHS/SPCA is truly an open admission shelter, not only accepting many pet animals who might be refused at other shelters, but also taking care of injured and orphaned native wildlife from San Francisco through San Mateo and the northern half of Santa Clara County. Our work means 6,300 lives saved each year. To learn more about us, visit

Who you are: You are an enthusiastic social media professional eager to create awareness of Peninsula Humane Society & SPCA, its mission, programs, and services by creating social media content and communications. Someone that truly believes in animal welfare and ethical animal rehabilitation. You also have strong attention to detail to plan and execute results-oriented social media marketing campaigns. You are a storyteller who is organized, thorough, collaborative and very familiar with a variety of social platforms.

Essential Duties and Responsibilities:

Act as social lead, including content creation, publishing schedule, engagement, audience growth, and measuring results.

Conceptualize and execute social media strategy with an eye towards developing consistent brand voices and identity.

Work with all departments to prioritize content and promotions on a seasonal and ongoing basis, shifting content as needed.

Increase both engagement and followers on social media channels through unique approaches.

Apply knowledge of analytics, digital media channels, and organizational needs to identify and implement new ways of connecting with and engaging members of the community.

Develop and maintain relationships with contacts at Facebook to boost posts.

Train and coordinate Social Media Volunteers.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Upon hire, must pass a background check.

Must possess a valid California Driver's License with a clean driving record.

High School graduate with 1 to 2 years related experience with social media. The ideal candidate will have worked in a non-profit setting producing creative and interesting content across social media platforms.

Knowledge and use of social media platforms and tools.

Deep understanding of how content resonates on different types of social/digital platforms and tools, internet best practices, copywriting, and editorial style guides.

Proficient with Microsoft Office, digital photography, Meta Business Suite (Facebook and Instagram), X, TikTok, Canva.

Experience with the following is a plus:

Photoshop

Video Editing

Metricool or other social media management tools

Chameleon/Case Management System

Google analytics and insights for Facebook, Twitter, Pinterest, Instagram, and Yelp

Other social media platforms such as Reddit and Threads

Exceptional oral and written communication skills, organizational skills, ability to see a project through from start to finish.

Ability to maintain professional work relationships with the public, customers, volunteers, and co-workers.

Have a sense of humor.

Excellent Benefits Package Available

Medical /Dental /Vision/Life/ Flex Spending

Sick, Vacation and Holiday pay

Employee Assistance Plan

Retirement plan & employer matching

Available to all employees with pets:

Free vaccines, spay/neuter, microchipping, and two pet adoptions

Discounted euthanasia services/cremation, bloodwork, urinalysis, prescription food, and discounts at our retail stores.

For more information about our available job opportunities and how to apply, please visit our website at

The Peninsula Humane Society & SPCA is an equal opportunity employer. We consider applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status. EOE/M/F/D/V/SO