Content Marketing Manager

Content Marketing Manager

About Us

MoneyHero Group (Nasdaq: MNY) is a market leading financial products platform in Greater Southeast Asia, reaching 9.8m monthly unique users and working with more than 270 commercial partners across five markets including Singapore, Hong Kong S.A.R., Philippines, Taiwan, and Malaysia.

The Insurance team is dedicated to empowering consumers in Asia by delivering a seamless and user-friendly digital platform. Our goal is to enable individuals to confidently and independently select the insurance coverage that suits their needs, ensuring they receive the protection they deserve. We focus on making our approach to customers relevant, actionable, and rewarding, creating a trusted space where individuals can make informed decisions about their insurance. Join our team and contribute to making insurance accessible and beneficial for all, while engaging in dynamic and rewarding challenges every day.

What We Offer

You will be entitled to a competitive salary and attractive benefits, including:

Annual leave, birthday leave, tenure leave, international remote work leave, and more

Five-day work week, hybrid work arrangement

Professional trainings, career advancement and internal mobility opportunities

Competitive benefits including insurance and mental wellness program

About the Job

We are looking for a passionate Content Marketing Manager who can develop compelling content strategy across all digital channels including, but not limited to, SEO, Social Media, and Email around our insurance products. Interest in personal finance and insurance products is essential, as is a strong background in creating SEO-driven articles.

The Content Marketing Manager will be responsible for:

Build a comprehensive content marketing strategy that spans the entire marketing funnel and effectively engages our target audience segments

Identify, evaluate and implement content opportunities, partnerships and initiatives to meet strategic business objectives

Always with the SEO hat on, lead content creation across a variety of formats, including blogs, whitepapers, videos, emails, social posts, ad copy, landing pages, guides, and more

Stay abreast of market developments and monitor the competitive landscape to position the company as the market leader. Conduct competitor and keyword gap analysis to find opportunities to widen organic demand capture for key verticals

Ensure all content is on-brand, consistent in terms of style, quality and tone of voice across all channels including online, social media, email and video. Balance between search engine optimisation and trends to ensure that all content adds value to the consumer

Adapt content and messaging across channels (videos, infographics, long form articles, newsletters) etc to drive traffic, engagement and leads

Manage content distribution to online channels and social media platforms to increase web traffic

Ensure data is thoroughly analyzed and recommendations are made based on those results.

Oversee the integration of content activities within marketing campaigns.

Develop standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing

In this role, we are looking for someone with:

Bachelor’s degree in English, Journalism, Public Relations or related communications field.

8+ years of experience as a respected leader in multichannel content creation for different target demographics.

Prior experience in Social Media and Public Relations is a plus

3+ years of experience in managing large teams

Outstanding command of the English language

Keen interest in the world of personal finance

Proven experience in developing and implementing a successful content strategy

Clear understanding of business goals behind Content’s purpose, and fluent in web analytics tools (Google Analytics) and social media analytic tools

Ideal candidates should have a keen eye for detail, strong research skills, and possess a good understanding of SEO principles and keyword demand

Good experience of finding creative freelancers and getting outsourced work done where necessary

Good to have:

Be patient, empathetic, and customer-obsessed: We're happy only when our customers are happy

A relentless sense of responsibility and ownership in problem-solving

The ability to adapt quickly to the fast-paced start-up environment, to process new information on the go and translate that into customer-friendly language

Self-motivated, proactive team player with innovative ideas to inspire customer loyalty and adoption

Team management experience, including the ability to lead and inspire a high performing team

Project management skills to manage large teams and competing priorities

A willingness to embrace change and to adapt strategies on the fly

#MoneyHeroGroup #MoneyHero

What can you expect from us?

Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission.

Work: We have a team of over 350 talented individuals in 5 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives.

Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun.

Thrive: We launched in 2014 and fast-forward 7 years we now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career.

Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group

EEO Statement

MoneyHero Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.