Brand Marketing Manager (Moneymax)

THE ROLE

We’re looking for an experienced Brand Manager to oversee the brand experience across all online and offline touchpoints. Our ideal candidate will need to uncover consumer insights to shape and communicate our vision and mission across all our brand’s channels, products and campaigns.

Role:

Ownership of devising and implementing Moneymax’s brand strategy including; brand vision, value proposition definition and customer segmentation

Social Media Management - including social media strategy and content creation for platforms like Facebook, Instagram, LinkedIn, Tiktok, Youtube, etc.

Own the development and communication of business cases for all brand building initiatives including offline touchpoints

Ensure compliance and uniformity of brand guidelines and strategies across departments including drafting and reviewing call center and customer service spiels and templates

Build brand equity for Moneymax as a trusted financial wellness companion through a strong brand communications strategy across owned and earned channels

Increase top-of-mind recall

Manage the process for gathering market intelligence about our target audience, competitors, brand performance and industry landscape

Translate research findings into personas and key insights to identify business opportunities and improve the overall customer experience

Lead PR initiatives for Moneymax including PR plan development, managing media queries, maintaining media relationships, PR reporting, and competitive analysis review

Brand management on Google My Business, social media and email marketing channels

Establish a brand measurement system to evaluate our brand performance and perception

REQUIREMENTS

6+ years of crafting multi-channel brand communication and marketing strategies with hands-on experience in campaign direction and management

This is team management role, past experience in managing small teams preferred

Strong verbal and written communication skills, along with stakeholder & agency management experience

Strengths with strategic and analytical thinking

Creative with the ability to drive innovation and brand growth

Flair and passion for great story-telling that combines creativity with data

Fast learner who thrives on continuous learning and taking on new challenges

Ability to work independently and collaboratively

Interest in money management and personal finance

What can you expect from us?

Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission.

Work: We have a team of over 350 talented individuals in 5 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives.

Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun.

Thrive: We launched in 2014 and fast-forward 7 years we now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career.

Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group

EEO Statement

MoneyHero Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.