Assistant Product Manager

Development, collaboration, implementation, & accountability for strategic and operational plans which optimize profitability, market share, and revenue growth for a brand portfolio in the short and long term. Applicant to lead various assignments to help the BU meet overall BU business goals

Development of marketing and promotional plans for products to support the end consumers’ need

Ensuring marketing strategy implementation through sales force connect

Market intelligence through primary research and customer connect

Collaboration with internal & external media to ensure the proper execution of strategies

Providing training, product knowledge, and direction to the field sales team to ensure that they are well-equipped with scientific and communication skills both.

To work with cross-functional teams like medical affairs, the learning and development team, and R & D team (Research & Development) in the process.

Developing brand plans/strategies for the product range along with market penetration strategy market research and competitor analysis.

SWOT analysis of product line (strengths, weakness, opportunities, and threats) and guiding sales team to tap the opportunities and growth in the product sale.

Creating brand inputs for promotion like VA, LBL, Newsletter, flipcharts, or digital campaigns like a website or app launch or webinar series, etc.

Conducting meetings, scientific symposia, CMEs, and conferences, and ensuring brand visibility in the target audience segment of the pharmaceutical industry, which are healthcare professionals and hospitals.

Motivating sales team members by organizing training camps, award ceremonies, and recognition programs.

Product forecasting, new product pipeline strategy, new product pre-launch and launch strategy and post-launch, new initiatives for product growth strategy.

Job Requirements

Educational Qualification

B. Pharm / M. Pharm & MBA

Specific Certification

Not Applicable

Experience

1-4 years

Skill sets of Product Management in the Pharmaceutical Industry

Product Knowledge

Creativity and analytical skills

Market research and intelligence to tap competitor analysis

Good communication skills

Ability to work and liaise with cross-functional teams

Team building

Forecasting and visionary approach

Sales management and leadership skills