Marketing Coordinator - Onboarding

Who are we?

LMG is the largest aggregator across Australia and New Zealand supporting a community of over 6,300 brokers and advisers. Proudly family-owned and led, LMG supports businesses operating under their own brand or the Loan Market brand, and partners with over 80 lenders. The business has grown rapidly, reaching a $360 billion loan book and helping more than 300,000 customers in 2023.

We're not a conventional company with a lot of rules and hierarchy, and we don’t intend to become one. We're a big company with a start-up attitude. Our success is based on hiring outstanding people and accepting nothing less than being the best at what we do.

About the role -

We’re looking for a digital marketing executive to create and administer digital marketing solutions that help LMG brokers find and keep more clients.

In this role, you’ll work closely with our Martech team, the broker marketing executives and the consumer content and design teams to implement our broker marketing strategy with excellence.

Mission-

Deliver a 5-star marketing onboarding experience to brokers who are joining LMG, ensuring they are set up with our marketing platforms and have a strategy in place to drive leads into their business. You will be responsible for building SEO optimised websites, as well as setting up Google Business Profiles, social pages, marketing automation and NPS tools to help them achieve a strong online presence.

You will also support them with activating their business in their local marketplace, whether that is through competitions, events, signage or leveraging referral partner relationships. Work closely with the marketing and broker success teams to outline a 12 month marketing plan (MLG plan, Website, Social Media - Social Post and Amplify - Chatmeter, Broker Reel, reviews plan, database marketing via Active Pipe, etc.) to every LMG Partner who joins LMG.

Provide reports and insights to businesses 90 days after their onboarding to demonstrate the impact of your marketing strategy and provide recommendations to improve further.

Support the Growth team with marketing showcases to prospects who are considering aggregating with LMG.

Key responsibilities -

Primary point of contact for new businesses (and Loan Writers) who join our LMG service plan offerings and require marketing support (during their onboarding period)

Work with the implementation team to implement the first 12 month marketing plan with the business

Run onboarding meetings with new businesses to run through their 12 month marketing plan and deliver a marketing health check

Build SEO optimised websites - to be live within two weeks of the business going live with LMG

Create and optimise social channels (Facebook, Instagram, LinkedIn) for new businesses

Create (and verify) optimised Google Business Profile listings for all new businesses and support them with a Google review strategy

Generate a design collateral pack for each new business when they go live

Ensure systems are up to date with correct marketing information (logo, colours, bios, photos etc.)

Sell LMG’s marketing subscription (and add-on) services to new businesses and help onboard them to the solutions (e.g. Social Post, Chatmeter)

Implement Member NPS program via Jago (for broker businesses that subscribe)

To succeed in this role you will bring with you:

Minimum 1 years’ experience in digital marketing or a degree in Marketing.

Understanding of SEO

Social Media knowledge

Email Marketing knowledge

A passion for emerging marketing trends and best practices in digital marketing and a strong drive to keep learning

Strong attention to detail

We are seeking a tech-savvy all-rounder who is not satisfied with average; someone who likes to go above and beyond, looks for creative solutions to challenges, doesn’t settle for the status quo, has high attention to detail and is happy to roll up their sleeves and get it all done with exceptional results.

The ideal candidate is someone who is quick to build strong relationships, a team-player and thrives in a fast-paced environment. Experience in the mortgage industry is not essential but will put you ahead of the pack.

Our benefits -

6 ‘Me’ days per year - days on top of your annual leave allowance to look after number 1, you!

16 weeks paid parental leave & up to 52 weeks paid superannuation

Paid Fertility Treatment leave

12 days personal leave

Paid Study leave - let us help you develop your career by supporting your studies

Hybrid working - flex the working week in a way that suits you.

Internal L&D programs - boost your skills and help carve your career path.

Religious and cultural swap leave - swap a public holiday for a day you prefer to celebrate

Option to purchase additional annual leave - sometimes you need some extra time and we want to give you that choice.

LMGPerks - Save thousands of dollars and grab huge discounts with the biggest brands

Paid volunteer day - take a paid day away from work to support a cause close to you.

Employee referral program - we love it when our people refer their people!

Wellbeing support - EAP to support you personally including financial and career advice.

LMG high performers join our Accelerate program - we invest in your career and personal development

At LMG, we believe that a diverse and inclusive workforce is essential to our success. We're committed to creating a workplace where everyone feels valued, respected, and supported, regardless of their race, gender identity, sexual orientation, religion, age, or any other aspect of their identity. We recognize that diversity brings a variety of perspectives and experiences that are essential to fostering innovation and driving business success. As an inclusive employer, we strive to create a culture where everyone can thrive and bring their best selves to work every day.