Marketing Analyst
Description:
Job Summary:
Our client is seeking a Marketing Analyst who will be responsible for the ownership of end-to-end marketing plan and outcomes for CMO organization, including: strategic direction, narrative, planning, and process for all MarCom initiatives.
Duties:
Decide final components to deliver against brief in partnership with Consumer Integrated Marketing
Commission creative, PR, media, engagement, CX, VBM and local/field marketing to execute on marketing plan elements, based on strategy
Track performance and asserting recommendations for marketing plan enhancements to help meet business targets
Develop and own the strategic narrative on a number of key initiatives to drive demand for the company's Consumer Home category
Nuances of key customer segments and home competition within key DMAs
Monitor and remain accountable to key KPIs (e.g.,business results, in-market performance, brand health metrics)
Partner with CMO peer teams and business unit stakeholders to develop fully-optimized marketing plans, and oversee end-to-end programs through project life cycle
Specific support may be leveraged for our mobile and home platforms, as well as for key segments and initiatives spanning the full Home portfolio
Desired Skills/Experience:
Bachelors degree in Marketing, Business, or Market Research or 4+ years of relevant work experience
6+ years of relevant work experience in brand building, storytelling, owning/driving strategic initiatives, or overseeing end-to-end marketing plans
Ability to balance multiple priorities and meet deadlines in a dynamic environment
Ability to translate market knowledge and strategy into compelling stories and tools for the business teams
Skill in analyzing what's important from a variety of sources to provide a holistic view of the marketplace, competitive factors, risks, and opportunities
Excellent communications skills to articulate plan recommendations and drive alignment with key stakeholders
Benefits:
Medical, Dental, & Vision Insurance Plans
401K offered