We are seeking a talented Digital Strategist to join our client's team. The ideal candidate will have a strong background in digital marketing, with a focus on managing paid social, SEO, SEM, and reporting on KPIs. The Digital Strategist will be responsible for developing and implementing digital marketing strategies to drive customer acquisition, engagement, and retention across various digital channels.
Responsibilities:
Develop and implement digital marketing strategies to drive customer acquisition, engagement, and retention
Manage and optimize paid social campaigns across platforms such as Facebook, Instagram, LinkedIn, etc.
Conduct keyword research and optimize SEO strategies to improve organic search rankings
Manage SEM campaigns, including Google Ads, Bing Ads, etc., to drive traffic and conversions
Monitor and analyze campaign performance, reporting on key metrics and KPIs
Stay up-to-date with the latest trends and best practices in digital marketing
Qualifications:
Bachelor's degree in Marketing, Digital Marketing, or related field
5+ years of experience in digital marketing, with a focus on managing paid social, SEO, SEM, and reporting KPIs
Must have experience in a leadership role
Proven track record of developing and implementing successful digital marketing strategies
Strong analytical skills, with the ability to analyze data and draw actionable insights
Excellent communication and presentation skills
Detail-oriented and highly organized