Email Marketing Specialist HTML Developer

Job Title: Email Marketing Specialist HTML Developer

Location: Plymouth, MN hybrid

Duration: 6 months with high possibility to extend

Pay: $40- $50 per hour based on experience

This role is responsible to help guide and advance the email execution process by focusing on strategy, design, and execution of email marketing. This person will be active in designing and implementing email campaign efforts and supporting company protocol for email compliance. We seek a highly organized and detail-oriented Email Marketing Specialist with a passion for crafting compelling content, a strong understanding of email marketing best practices, a knack for project management and preferably capability to develop appropriate HTML/CSS coding to round out the role.

This position will work closely with (1) Business Team Marketing teams, which act as strategic partners and focus on content and campaign objectives, (2) Email developers (3) Partners and Vendors that may be involved with email strategy and design (4) Occasionally interact with web, paid media, and social marketing.

As an integral member of our marketing team, you will be responsible for planning, executing, and analyzing email marketing campaigns that drive engagement, generate leads, nurture customer relationships, and drive Ecommerce sales. Your expertise in project management will ensure that campaigns are delivered on time, while your design skills will contribute to creating visually appealing and engaging email content, in line with brand standards. In addition, the developer aspect of the role will be responsible for production, proofing, testing, and troubleshooting dynamic content HTML-based emails to ensure seamless execution.

Job Responsibilities:

Build and execute HTML emails for single send campaigns and automated programs.

Advocate for email best practices to maximize deliverability, inbox placement, accessibility, and engagement.

Segment subscriber lists to ensure targeted messaging and maximize campaign effectiveness to business goals.

Self-manage timelines and deliverables based on agreed-upon priorities

Consistently follow standardized processes for complete end-to-end testing for each email, including display testing and dynamic content (verifying creative / content versioning for different audiences).

Integrate 1:1 personalization and data-driven dynamic content for segmented audiences, as needed

Minimum Qualifications:

4-year degree in Marketing, Communications, Web design/Development, or other related areas of study, or equivalent work experience.

Experience with Project Management software like Jira.

Strong understanding of email marketing principles, including email design, copywriting, and segmentation.

Strong organizational and time management skills, ability to work independently and as part of multiple teams.

Excellent written and verbal communication and interpersonal skills.

Proven track record of success in developing and executing email marketing campaigns that drive results.

Demonstrated ability to think critically and strategically for a variety of use cases.

2+ years of experience:

Developing responsive, table-based HTML emails, without the assistance of drag-and-drop editors.

Using enterprise-level email service providers (ESPs) or marketing automation platforms (MAPs) such as, Marketo, Salesforce Marketing Cloud, Pardot, Eloqua, etc.

Experience with personalization and data-driven dynamic content, particularly showing unique content to different audiences, with ESP templating languages, e.g. Liquid, AMPscript, Handlebars, etc.

2+ years of experience in Salesforce Marketing Cloud (formerly ExactTarget) including AMPscript personalization and dynamic content.

Preferred Qualifications:

Certified in any areas of Salesforce Marketing Cloud.

Experience with automated email campaigns and/or transactional emails.

Experience with SQL queries, particularly in SFMC Automation Studio.

Experience with multichannel marketing automation (SMS, paid media, etc.).

Automated program setup, including triggers, entry/exit paths, decision points, and testing.