PPC Specialist
Description:
Join our team at Custom Sock Club as a PPC Specialist with expertise in Google PPC! We are looking for a detail-oriented and results-driven individual to manage our pay-per-click advertising campaigns across various platforms. In this role, you will play a key part in optimizing ad performance, maximizing ROI, and driving qualified leads for our business.
Responsibilities:
Plan, execute, and optimize PPC campaigns on Google Ads, focusing on Pmax campaigns for maximum performance.
Conduct keyword research, ad copywriting, and A/B testing to improve ad relevance and click-through rates.
Monitor campaign performance, analyze data, and make data-driven decisions to optimize campaign budgets and targeting.
Implement conversion tracking and attribution models to measure campaign effectiveness and ROI.
Stay updated on industry trends, best practices, and platform updates for Google Ads and other PPC channels.
Collaborate with cross-functional teams to align PPC strategies with overall marketing objectives and campaigns.
Provide regular reports and insights to stakeholders on PPC performance, optimizations, and recommendations.
Qualifications
3-5 years of experience in PPC advertising, with a focus on Google Ads.
Proficient in managing Pmax campaigns and optimizing for maximum performance.
Strong understanding of PPC metrics, bidding strategies, and campaign optimization techniques.
Experience with other platforms such as Taboola, Bing Ads, or Facebook Ads is a plus.
Google Ads certifications (e.g., Google Ads Search Certification) are highly desirable.
Excellent analytical skills with the ability to interpret data and draw actionable insights.
Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
*This position is Full-time only; Not contracted
Benefits
Generous PTO policy
Health, dental, and vision benefits package
401K Match
Casual and inspiring office environment
2 remote work days per week
Bonuses based on company performance