Marketing Communication Manager

· Work collaboratively to strategically plan, develop and execute marketing campaigns to market ICHS’s diverse services while reinforcing our brand attributes and differentiators.

· Research, develop, execute, manage, and measure the effectiveness of integrated marketing campaigns and communications to support business strategies for customers, industry partners, industry associations, etc.).

· Responsible for overall development and maintenance of social assets such as website, LinkedIn page, blogs, etc.

· Work closely with SEO partner to ensure success of website and online advertising opportunities.

· Proficient in social media engagement via different platforms.

· Create compelling, informative and audience-centric marketing and communications materials including: briefs, corporate profiles, key messages, executive speaking notes, customer presentations, brochures, videos, photo library, advertising copy, and digital and print content.

· Oversee hiring and managing of contractors (designers, writers, editors and other creative staff) to assist in the creation of internal and external communications tools.

· Work closely with sales department to analyze target markets and product mix and identify subsequent marketing opportunities.

· Monitor market trends and research customers markets and competitors' activities to aid in the development of marketing campaigns and inspire the development of high-quality creative assets.

· Ensure all products, services and communication materials conform to brand identity.

· Analyze marketing performance, optimize ROI for all advertising channels and events.

Requirements

· university degree in marketing, communications, public relations, or a related field.

· 3+ years of progressive, related experience in marketing and communications strategy and execution, ideally in a corporate setting.

· Exceptional project management skills, collaborative team player able to support multiple business priorities and tight deadlines.

· Comfortable with responsibilities that will morph as the business grows.

· Strong customer-centric focus, with a proven ability to build and maintain effective relationships at all levels of an organization.

· Exceptional writing and storytelling skills in Arabic & English (written and verbal).

· Strong attention to detail.

· Experience with SEO, social media and metrics data analysis for optimization.

· Grasp of brand development and ability to develop, write and implement strategic, integrated communications and marketing plans to promote brand.

· Strong overall business acumen and strategic mindset including understanding of budgeting, planning, advertising and promotions.

· Ability to develop KPIs, goals and benchmarks to drive the performance of campaigns and projects.