Manager, Brand PR

Manager, Brand PR

Location: US - Remote

Los Angeles, New York, Miami or Atlanta

WHAT IS WORTHI?

WORTHI is a full-service ethnographic marketing, communications and content agency with a mission to unlock the business value and cultural impact of historically underestimated communities for our client partners.

What is ethnography? Ethnography is the study and systematic recording of the customs of individual peoples and cultures – and at WORTHI – we steep ourselves in the behaviors of various communities, and create the cultural relevance between their unique needs, and a brand’s unique story, to create a lasting bond.

You can read more about our company culture and values here.

THE JOB.

We are looking for a Manager, Brand PR to join the growing PR organization at WORTHI.

Our Manager will be second in command as client communications co-lead and primary support for account management. This person will be a proven and stellar communicator (written, verbal and presentation) with excellent organizational skills. In this position, you will support the Senior Manager and Director of Brand PR with the creation, development, management, and execution of campaigns and key priorities on behalf of our growing roster of clients in the consumer and tech sectors. This candidate will be an insights-led storyteller, who knows how to create and land impactful earned media that spark awareness, creates “news” out of no news, inspire advocacy and foster trust.

The Manager will be an innovative thinker and disruptor who has the ability to guide clients, internal teams and creative partners toward solutions resulting in impactful earned results. Sometimes we’ll have exciting news to share with the world, and sometimes we’ll need to create the news from scratch, and this executive will need to be able to thrive in both worlds and have a scrappy mentality. An understanding of the role influencers and other key opinion leaders play in the PR space is critical, as is having an informed POV on the ever-changing media landscape.

There must be a willingness to get one's “hands dirty” and a natural passion and understanding of PR as a whole. This person will be a self-motivated team player who will be reliable, resourceful, open to growth, accountable and will operate with an open, “can do'' and strategic mindset.

This role requires someone with 3-4 years of active, consumer brand and/or tech experience (an emphasis on multicultural audiences a plus!) with an agency or in-house team.

Reporting directly to Director, Brand PR, your duties will include, but not be limited to, the following:

Operate as client liaison for designated client partners

Support and execute upon media strategies with oversight from leadership

Mentor junior staff members (i.e. coordinator, intern)

Leads core media relations tactics of a campaign from asset distribution, strategic support, and other core campaign-related outreach

Support on-site events and facilitation in-market or where needed based on client activity and needs

Stay up-to-date on the latest trends in the given category of our clients, and share those trends proactively with actionable ways to capitalize

Build and nurture relationships with relevant press and key opinion leaders on behalf of the agency and our roster of clients

Participate in new business RFPs

Qualifications:

Excellent organization and time management skills.

Result-oriented and client-focused with a passion for communications and public relations practice.

Ability to proactively communicate well both verbally and in writing with clients, vendors, and internal teams.

Good problem-solving, and troubleshooting skills.

Strong presenter able to “read the room” and make a case for strategic recommendations.

Specialty in tech and entertainment clients a plus.

Written and verbal proficiency of Spanish and Hispanic media contacts a plus.

Consistent follow-through ability to traffic communication and ensure accuracy.

A creative point of view, a “can-do” attitude and a “what’s next” mentality.

Understands the social-first nature of PR and how the media landscape is continuing to evolve in the digital frontier inclusive of influencer engagement.

Strong experience in building thoughtful media relations strategies that go beyond block and tackle and obvious solutions.

Strong media relationships with lifestyle, tech multicultural outlets and journalists

Creative, “big idea” person who strives for excellence.

Ability to juggle multiple projects at one time.

Able to thrive in a fast-paced environment.

Ability to effectively provide and receive feedback.

THE HUMAN.

The candidates we’re looking for:

Embody Excellence

Lead With Empathy + Respect

Do The Right Thing

Keep it

Insatiable Curiosity

Creative AF

Multipliers, not Diminishers

Deep Rooted Passion

Fail Fast

Partnership not Vendorship

LIFE AT WORTHI.

We believe strongly that (1) the more diverse our people are, the better our work will be and (2) we want you to be passionate about your work, but also passionate about life and have ample room to explore those passions outside of work. As an employee, you can expect:

A supportive, inclusive atmosphere and a team that values your contributions

An attractive and competitive compensation package

A generous and well-rounded benefits program featuring PTO, comprehensive medical benefits, cell phone compensation, 401k and much more

Pay Range: $70,000—$85,000 USD (dependent on skills, experience, and competencies)

Disclosures:

In order to adjust to changes in our business, it may become necessary to add, remove or modify certain duties and responsibilities, or to reassign you to another job position. From time to time you may be asked to work on special projects or to assist with other work. Your cooperation and assistance in performing such additional work is expected. We strive to encourage and support all of our current and prospective employees to achieve their highest potential. No job applicant will receive less favorable treatment on any basis when applying for a career with our team.