Coordinator, Brand PR

Coordinator, Brand PR

Location: US - Remote

Los Angeles, New York, Atlanta, Miami

WHAT IS WORTHI?

WORTHI is a full-service ethnographic marketing, communications and content agency with a mission to unlock the business value and cultural impact of historically underestimated communities for our client partners.

What is ethnography? Ethnography is the study and systematic recording of the customs of individual peoples and cultures – and at WORTHI – we steep ourselves in the behaviors of various communities, and create the cultural relevance between their unique needs, and a brand’s unique story, to create a lasting bond.

You can read more about our company culture and values here.

THE JOB.

We are looking for a Coordinator, Brand PR to join the growing PR organization at WORTHI.

Our Coordinator will ideally be a strong communicator (written, verbal and presentation) with excellent organizational and administrative skills. This role requires someone with 2-3 years of post-graduate consumer and/or tech experience, with an emphasis on multicultural audiences being a major plus. This junior level executive will help us at WORTHI partner with our growing roster of clients and be our quarterback in assisting departmental flow and account execution to ensure we are servicing our clients with precision and excellence.

This person must be forward thinking, a great writer and proficient at delegation, organization and prioritizing tasks. There must be a willingness to get one's “hands dirty” and a natural passion and understanding of PR as a whole. This person will be a self-motivated team player who will be reliable, resourceful, open to growth, accountable and will operate with an open, “can do'' and strategic mindset.

Reporting directly to Director, Brand PR, your duties will include, but not be limited to, the following:

Support strategy development and execution

Support with pitching for campaigns, events, corporate communications and more

Build media lists and conduct research for clients and for our internal database

Support on-site events and facilitation in market or where needed based on client activity or needs

Stay up-to-date on the latest trends in the given category of our clients

Produce and distribute media coverage reports

Administrative duties (i.e. note taking and circulation internally and to clients, developing call agendas, managing schedules, travel booking, expenses, etc.)

Participate in new business RFPs

Qualifications:

Excellent organization and time management skills.

Result-oriented and client-focused with a passion for communications and public relations practice.

Ability to proactively communicate well both verbally and in writing with clients, vendors, and internal teams.

Good problem-solving, and troubleshooting skills.

Specialty in tech and entertainment clients a plus.

Consistent follow-through ability to traffic communication and ensure accuracy.

A creative point of view, a “can-do” attitude and a “what’s next” mentality.

Good at prioritizing tasks.

Understands the social-first nature of PR and how the media landscape is continuing to evolve in the digital frontier inclusive of influencer engagement.

Burning interest in cultivating and furthering media relations with consumer and tech journalists. Multicultural contacts are a plus.

Consistently bring ideas that amaze and inspire our clients and our team.

Ability to juggle multiple projects at one time.

Able to thrive in a fast-paced environment.

Ability to provide and receive feedback.

THE HUMAN.

The candidates we’re looking for:

Embody Excellence

Lead With Empathy + Respect

Do The Right Thing

Keep it

Insatiable Curiosity

Creative AF

Multipliers, not Diminishers

Deep Rooted Passion

Fail Fast

Partnership not Vendorship

LIFE AT WORTHI.

We believe strongly that (1) the more diverse our people are, the better our work will be and (2) we want you to be passionate about your work, but also passionate about life and have ample room to explore those passions outside of work. As an employee, you can expect:

A supportive, inclusive atmosphere and a team that values your contributions

An attractive and competitive compensation package

A generous and well-rounded benefits program featuring PTO, comprehensive medical benefits, cell phone compensation, 401k and much more

Pay Range

$50,000 - $60,000 USD (dependent on skills, experience, and competencies)

Disclosures:

In order to adjust to changes in our business, it may become necessary to add, remove or modify certain duties and responsibilities, or to reassign you to another job position. From time to time you may be asked to work on special projects or to assist with other work. Your cooperation and assistance in performing such additional work is expected. We strive to encourage and support all of our current and prospective employees to achieve their highest potential. No job applicant will receive less favorable treatment on any basis when applying for a career with our team.