Brand Strategist, FB App

Facebook just turned 20 years old and as one of the original social media networks, there’s never been a more important time to think about the future of our brand and how we communicate FB’s value to new and current users.

To that end, Facebook is looking for a Brand Strategist to work on the global brand team.

Brand Strategy is responsible for positioning the brand, supporting the brand identity definition and governance, and leading and influencing strategy for many different types of outbound campaigns.

The ideal person for this role knows how to energize and direct teams to solve complex problems.

They have a strong background in developing creative and insights-driven brand, marketing and/or creative strategies.

They are a doer with the unique ability to solve problems, collaborate, and help teams maintain strategic focus during the course of high-priority brand initiatives.

We require this person to be in office at least 3 days per week and has the ability to travel a few times per quarter for meetings and off-sites.

Responsibilities:

Brand Strategist, FB App Responsibilities:

Continuing to build out FB App's Integrated marketing strategy

Author and partner on a wide variety of marketing plans and briefs

Strategically lead and collaborate throughout an entire marketing campaign process from brief to measurement report with internal partners and external agencies

Bring the brand and visual identity lens to the creative, ensure we are applying our identity system

Serve as a point of contact to review strategic and creative work from various teams across the org

Identify and drive opportunities to extend outbound campaign thinking into strategic systems or guidance for others to leverage

Qualification and experience:

Minimum Qualifications:

7+ years experience in a brand or creative strategist role at a brand-side company or advertising agency

Experience taking in myriad data, research and insights and distill it down to simple focused marketing strategies, recommendations and briefs

Experience partnering with and guiding cross functional teams, creative teams and agencies, stewarding the brand and consumer

Experience with culture and consumer brand trends and proven experience applying them to brand and marketing opportunities

A self-starter who can thrive in a fast-paced and ever-changing environment

A proven interest in the Facebook brand. Someone who sees the potential in our brand and product and actively uses the platform

Preferred:

Preferred Qualifications:

Experience working with or in highly matrixed organizations

Experience operating independently, balancing high level strategic/creative thinking with detailed execution across multiple projects

Experience problem solving and provide points of view in an ambiguous environment

Experience implementing and optimizing brand architecture and identity