Product Growth Specialist

Job name:Product Growth Specialist

Location:Beijing,China

Category: Full time contract

Company Overview

Xueersi Coding and Innovation, a division within TAL's Xueersi Online School, is a pioneering platform in China dedicating to the development of core competencies for students. We provide comprehensive learning programs for elementary and secondary school leanrers of all ages who have an interest in coding and technology innovations.

With a mission to nurture the next generation of thinkers and innovators, we focus on cultivating computational thinking, problem-solving, technical application, and information literacy for youth through project-based learning and hands-on applications.

We are proud to have a strong team of educators and researchers from top universities both in China and abroad. Our learning design is backed by pedagogy expertise and a evidence-based design approach that delivers a substaintial number of competitive products. Our digital learning platform supports real-time learner interactions and immediate performance feedback, creating learning experience beyong the traditional classroom settings.

Responsibilities

User Acquisition and Conversion: Develop and impletment acquisition strategies and conversion funnels, ensuring effective service delivery and optimizing stratgies for user growth

User Insights: Understand users through user research, market analysis, and data analysis on acquisition campaigns and learning activites; build user personas and proactively identify and resolve user issuses

Product Design: Create product solutions that address user pain points and unique product features, conduct research and testing for new products, ensure product development and implementation process, and manage product marketing campaigns

Product Operations: Monitor product performance, leveraging learning evaluation, stakeholder communication, and data insights; generate product reports to identify issues and propose solutions, and collaborate with cross-functional teams to improve product performance

Qualifications

Bachelor's degree or higher, with a passion for youth coding education

Highly analytical and strategic mindset with proven abilities in project design and execution

Excellent written communication skills with proficiency in creating compelling presentations and marketing materials, including posters and product copy

Strong interpersonal skills with the ability to work with cross-functional teams for project success

A fast learner with the capacity for introspective thinking and a user-centric approach to problem solving

Salary

Competitive salary package ranging from 300,000-500,000 RMB per annum