Channel Marketing Manager

About Meridian:

Meridian Bioscience is a fully integrated life science company that develops, manufactures, markets and distributes a broad range of innovative diagnostic products. We are dedicated to developing and delivering better solutions that give answers with speed, accuracy and simplicity that are redefining the possibilities of life from discovery to diagnosis. We are looking for talented and passionate individuals that help drive our vision. Our innovative culture will allow interested candidates to discover and create, through collaboration, cutting edge solutions to tough problems.

Job Summary:

The Channel Marketing Manager manages the downstream marketing, communications, and ongoing support of key products. Working closely with Sales and Marketing teams, the ideal candidate will focus on understanding customer needs across different sales channels and developing marketing strategies, campaigns, and communication initiatives to drive sustainable revenue and growth.

Key Duties:

Tasks, Duties, and Responsibilites:

Demonstrate a high level of leadership, communication and collaboration

Develop revenue forecasts across different sales channels for key products that align with overall company growth objectives.

Develop and implement strategic and tactical plans to achieve sales targets and objectives through multiple sales channels

Build and maintain relationships with key partners, distributors, and other channel stakeholders to drive business growth

Working closely with the Sales and Marketing teams, facilitate discussions and provide guidance on the opportunities available within each channel, devising strategies for maximum benefit

Collaborate with cross-functional teams, including Strategic Marketing, Commercial Marketing, and Operations, to ensure alignment of sales channel strategies with overall business goals.

Analyze market trends, competitor activities, and customer insights to identify opportunities for growth and improvement

Develop pricing strategies and promotional campaigns to drive sales and increase market share

Monitor and report on sales performance, KPIs, and other relevant metrics to senior management on a regular basis

Drive continuous improvement initiatives to optimize sales processes, streamline operations, and enhance customer experience

Stay updated on industry best practices, emerging trends, and new technologies related to sales channel management

Ensure compliance with company policies, procedures, and legal requirements in all sales channel activities

Other Duties and Physical Requirements:

Must be able to concentrate, analyze and solve complex issues throughout the course of the work shift

Ability to walk up and down several flights of stairs throughout the workday in a multi-location facility

Must be able to lift up to 20 pounds of supplies or finished product throughout the work shift

Must be able to wear personal protective equipment (latex or nitrile gloves, face shields/safety glasses, etc.)

Must be able to adhere to applicable biosafety practices when on the manufacturing floor or in laboratories

Ability to stand, stoop, reach, push and pull throughout the course of the work shift

Loading/unloading vehicles with literature, manuals, account files, demo instruments, and demo kits; Set-up and tear-down of exhibit booths

May be required to sit for long periods of time through the course of the work shift

Qualifications:

Minimum Education or Equivalent Experience Required/Preferred

Bachelor's degree in Business Administration, Marketing, or related field required; MBA or equivalent preferred.

Minimum of 7-8 years of Sales and/or Marketing experience in medical device industry

IVD experience is preferred.

Experience with developing and executing Marketing plans and/or product launches preferred

Strong leadership skills with the ability to inspire and motivate a team to achieve goals and objectives

Competencies Required or preferred:

Excellent communication and interpersonal skills, with the ability to build rapport and negotiate effectively with internal and external stakeholders

Strategic thinker with the ability to develop and execute sales plans and initiatives that drive business results

Analytical mindset with the ability to analyze data, identify trends, and make data-driven decisions

Experience working with CRM software and other sales enablement tools

Proven ability to manage multiple projects and priorities in a fast-paced environment

Strong business acumen and financial literacy, with the ability to understand and interpret financial reports and metrics

Willingness to travel as required to meet with partners, attend conferences, and visit sales channel locations

Required Travel %:

40% travel Required

We are proud to be an EEO/AA employer Minority/Female/Disability/Veteran. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

Permanent