Marketing Content Writer (Healthcare Technology)

Job Description

Salary: $80,000 - $95,000

Location: Remote in all states EXCEPT CA, AK and HI. All online meetings are required. We do not offer sponsorship.

About InteliChart:

We are a healthcare software company with an industry-leading patient engagement platform. Our platform is used by EHR vendors, hospitals, health systems, and physician practices. Our sole focus is the patient. We were founded in 2010, and have offices in Charlotte, NC. For over a decade, InteliChart has been at the forefront of helping healthcare providers engage their patients. Our Healthy Outcomes platform makes a direct impact on the health of tens of millions of people. Today, we are poised to take our company to the next level and we’re looking for talented people as we grow. All positions are remote, giving you the freedom and flexibility to work from anywhere. A testament to longevity, many of our employees have been with the company since it began. We are proud to have created a culture of togetherness where your individual talents thrive.

InteliChart is seeking a Marketing Content Writer to join our team. The Marketing Content Writer will use their storytelling skills to translate complex topics into compelling marketing content that drives brand awareness, generates high-quality leads, and nurtures strong business relationships with our B2B audience of provider practices, hospitals, health systems and EHR vendors.

What will you be doing in this role?

Develop and execute an effective content strategy aligned with the company's marketing objectives to drive brand visibility, thought leadership, and lead generation in the B2B healthcare technology market.

Create engaging and SEO-friendly content, including website pages, blog articles, whitepapers, case studies, email campaigns, and eBooks, that accelerates top, middle, and bottom of the funnel progression.

Perform ongoing keyword analysis to identify ranking opportunities that enhance organic visibility and drive inbound traffic to our online content.

Maintain a deep understanding of our products and industry to ensure content amplifies the InteliChart brand and its unique value propositions.

Work closely with our agency partners to advance InteliChart’s Public Relations efforts, ensuring a consistent brand experience and tone across various media outlets.

Collaborate with cross-functional teams, including product, sales, and subject matter experts, to gather insights and translate technical information into persuasive and customer-centric content.

Develop sales enablement materials that align with the company's value proposition and resonate with potential customers.

Assist in developing RFPs as needed in collaboration with Marketing Director and other key leadership team members.

Conduct thorough research on industry trends, competitor analysis, and target audience preferences to inform content ideation and ensure content relevancy and credibility.

What do you need for this position?

BA/BS in Marketing, Creative Writing, English, Communications, or a related field.

Have 5+ years of experience in a copywriting or content creation role.

Are an excellent writer and skilled storyteller.

Have written for verticals within the healthcare technology and/or healthcare IT sectors (this is required for consideration)

Can share a strong portfolio of work that demonstrates expertise in copywriting.

Solid understanding of Search Engine Optimization (SEO).

Culturally aware, including a high level of interpersonal skills.

Ability to interface with all levels of staff in a professional manner.

Good to have:

Have experience strategizing, developing, and executing multi-pronged PR campaigns, with or without the help of an agency.

Prior clinical experience (nurse, healthcare administrator, etc.)

At InteliChart we offer a comprehensive benefits package including, but not limited to:

Medical, dental, and vision plan options, with Telemedicine services for you and your family.

Holiday and paid time off.

401(k) plan.

Basic life and AD&D plans.

Health savings account.

Total pet plan.

Legal club plan (legal assistance, ID theft, tax preparation).

remote work