Head of Marketing

Responsibilities

Build, lead and mentor a team of marketers across demand generation, content creation, product marketing, event management, marketing operations

Building and Strengthening of the mjunction brand, position the organization as a thought leader in space of e-marketplace

Research and gather target customer data to define the product positioning and communication strategy

Develop marketing communications and content assets to drive reach, demand, engagement and loyalty

Develop, maintain and execute demand generation plans in coordination with the sales team; be responsible for generating qualified leads for sales

Leverage marketing automation - implement and manage the marketing technology stack

Build long-term strategies for customer marketing and lead the marketing team in execution over the short/medium term

Robust and detailed measurement and reporting processes

Deliver Marketing outcomes within financial objectives through annual budget preparation and ongoing forecasting and monitoring results

Plan and lead implementation of promotions and other value-perception drivers to trigger customer adoption

Work closely with Analytics team to identify and convert data analysis into actionable insights for customer acquisition

Candidate specifications:

10 years with a minimum of 3 years’ experience in a lead role in the Marketing space

Experience in driving Product Marketing, Demand Generation or Growth functions

Excellent communication and presentation skills

Leadership/people skills

Exposure to marketing automation tools

B2B Enterprise SaaS marketing experience preferred

Benefits:

Medical and life insurance

Paid time off

World-class training and educational resources

Well-being programs to support mental and physical health

Giving and volunteer programs to benefit charitable organizations and local communities

Discounts on products, services, and experiences under the TATA group umbrella