Marketing Specialist

Job Description

We’re looking for a marketing coordinator to join our tight-knit team of marketing professionals in their efforts to build the best brands. The ideal candidate is adept at coordinating and implementing marketing communication projects with responsibilities in social media, public relations, search marketing, advertising, and brand promotion. If you’re interested in advancing your career in the industry in an energetic and creative work environment, we can’t wait to see your application.Compensation:

$42,000 yearlyResponsibilities:

Deliver reports on monthly analytics across web and social platforms and advise on improvements

Monitor and maintain content across all platforms including website, mailing lists, SEO, and analytics to keep content current

Help marketing staff achieve our goals through the implementation of advertising, digital, and communication plans

Regularly update social media and respond to followers

Write social media content, web content, blogs, and other copy that contributes to our overall marketing strategy and goals

Manage and monitor all digital marketing channels (e.g. website, emails, posting to social media, mobile app, and YouTube)

Manage the Company's Google Workspaces account and agent Workspaces accounts

Create and curate content for all social channels promoting the company and its associates

Post local events and articles to company Facebook pages daily

Upload branded listing video tours to our company's YouTube channel and Twitter

Generate content and support email campaigns for agent recruiting

Provide training and support to our agents in need of technical support to our company tools and systems

Conduct onboarding training for new agent hires

Maintain company WordPress websites (Add/delete office info, agent's photos, bios, etc)

Create and distribute company press releases

Distribute company communications and FSBO leads to agents weekly

Manage email marketing lists and update our CRM database

Redistribute aged consumer contacts

Act as a point of contact for our digital vendors

Coordinate and plan company training and special events

Create and implement a paid media strategy for the overall company across both Facebook and Google platforms

Report on campaign results and analysis for optimization strategies

Provide reports and Google Analytics on our online engagement

Qualifications:

Familiarity with web platforms, email systems, social media, public relations, and brand identity

Bachelor’s degree in Marketing or related majors

Should be an experienced communicator with solid project management skills

Candidate should have their finger on the pulse of the current marketing landscape

2+ years of experience in Marketing or related field

Working knowledge of WordPress

About Company

We are the number one Century 21 firm in Pennsylvania, with 11 locations serving PA and NJ. We are a tech-forward company dedicated to helping our agents increase their business. If you're doing 1 million in production and want to grow to three million, or doing three million and want to grow to five or six, or ten million, we are the company for you. We have the technology and the support systems in place to help you double triple, or quadruple your income! We've done it for others and we can do it for you. Let us help you grow!