Specialist, Email Marketing - Lascana

Job Description

Email Marketing Specialist - Lascana

Jacksonville, Florida, United States (Hybrid)

About LASCANA

It’s a woman’s world is a fashion brand as part of the VENUS Fashion Inc holding. It is one of the market leading European brands offering sensual lingerie, cutting-edge swimwear and beautiful clothing specially developed by women for women. LASCANA – It’s a woman’s world stands for the perfect fusion of sensuality and competence.

This role is an opportunity to join a growing organization with transparent leadership and to work in an innovative environment with other passionate and hard-working people. Sustainability, diversity, and inclusion are core values of our brand and are central to engaging culture.

About the position

Are you a creative thinker with a passion for crafting compelling email campaigns? Do you have a keen eye for detail and interest in analyzing data to drive results? If so, we want you to join our marketing team as an Email Marketing Specialist. In this role, you'll be responsible for developing and executing email marketing strategies to promote our products, nurture leads, and drive customer engagement and retention. If terms like html coding and 100% deliverability belong to your everyday vocabulary, make sure you apply.

Responsibilities

Code and schedule all email campaigns – basic graphic design & HTML skills needed.

Help optimize our broader email and SMS strategy to meet aggressive sales goals, drive new subscribers and traffic, and manage unsubscribe rates

Help build and manage triggered email & SMS campaigns throughout the customer lifecycle to maximize sales and customer engagement

Work with leadership to create a weekly promotion plan that will drive sales while keeping an eye on protecting margin

Work with merchant team to identify products, categories and trend topics

Work with graphic design team to help bring campaign and promotion plans to life

Manage partnerships with relevant vendors and ensure they are working towards the same vision and goals

Actively keep track of, know and strategize how to improve our KPI goals

Conduct A/B testing to optimize our email and SMS marketing

Use customer insights to improve engagement and manage marketing calendar

Analyze campaign performance and make data-driven improvements

Create and update basic performance reports and share key KPIs regularly

Ensure brand consistency and authenticity in all marketing communications

Stay current with best practices, limitations, strategies, and industry standards

Other duties may be assigned based on your skills/experience

Qualifications

3+ years experience in email marketing

Experience managing and maintaining a larger email and SMS list

Proven history of driving results and exceeding expectations

Looking for the perfect blend of technical + creative skill set

Ability to work cross-functionally and share KPIs with the team

Basic graphic design, HTML & CSS skills required to code emails

Experience with Attentive Mobile, Google Analytics and ecommerce a plus