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Sales Manager

Company:
Great Wolf Lodge
Location:
Baraboo, WI, 53913
Posted:
May 22, 2024
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Description:

Pay: $0 per year - $0 per year

At Great Wolf the Sales Manager strategically targets high margin sales opportunities and converts those opportunities to sales wins, achieving assigned goals and contributing to the overall success of the Lodge.

Essential Duties & Responsibilities

Develop and execute comprehensive outbound prospecting strategy to secure new and existing group room and event business, specifically targeting shoulder and off-peak groups

Increase market share through effective networking, research and business development activities in order to target, solicit and win new business

Convert group and meeting inquiries to sales via fast response time, exceptional sales skills and diligent client service

Represent Great Wolf at local and regional trade and travel shows in accordance with Lodge strategy to promote Groups brand and uncover new opportunities

Demonstrate strong account management fundamentals, including effective entry of all activities in CRM system, tracing next steps, pipeline management and setting future meetings.

Build and maintain key client relationships, generating repeat business and lifetime value

Prepare compelling group proposals, sales materials and contracts that result in sales wins

Deliver on assigned group room and catering sales goals that contribute to the overall financial success of the lodge

Exercise appropriate authority to skillfully negotiate contracting terms including, but not limited to, pricing for meeting room rental and audio visual

Submit a weekly report to the director of sales and catering documenting sales activities, converted business and pipeline progression

Create and update quarterly sales action plans outlining business development objectives and market segment strategy

Provide consultation/advice to clients on all aspects of lodge's facilities and services when proposing and contracting groups and events

Monitors room blocks and communicates with appropriate property personnel on a weekly basis regarding group room pick-ups, rooming lists, etc.

Represent the lodge in investigating and resolving any group complaints or conflicts including, but not limited to: billing issues, misplaced items, reservations and contract discrepancies

Complete Banquet Event Orders (BEOs) and Resumes for clients and operations departments to communicate specific needs, contracted/agreed-upon details and pricing for the meeting, event or program

Provide detailed information on meeting-specific needs throughout the entire booking process from negotiation through departure

Enter accurate rooming lists, routing information, tax-exempt status and verification of payment in Company software systems

Maintain Posting Master (PM) account ledger by keeping track of all open PM accounts

Basic Qualifications & Skills

Bachelor’s degree in hotel/hospitality or related field, or equivalent combination of education/experience

Minimum 4 years in sales with specific experience in hospitality event/conference sales

Demonstrated proficiency in Microsoft Office Suite

Successful completion of criminal background check and drug screen

Successful Department of Motor Vehicle check

Professional communication skills both verbal and written

Desired Qualifications & Traits

Significant customer service experience

Strong problem solving and organizational skills

Attention to detail and ability to exceed quality standards

Enthusiastic and positive energy

Multi-tasking ability

Physical Requirements

Able to lift up to 20lbs

Able to bend, stretch, and twist

Able to stand or sit for long periods of time

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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