National Sales Director

BRUCATO AMARO NATIONAL SALES DIRECTOR

Brucato Amaro is an independently owned and operated spirits company based in San Francisco. We believe amaro should be an expression of a place. While using traditional Italian methods, we take our inspiration from regional landscapes and source many ingredients directly from local producers. Each expression of Brucato Amaro captures a specific landscape: Orchards, Woodlands, and Chaparral. Building on our ethos of creativity and exploration, we continue to develop new and experimental releases of amaros, aperitifs, and gins, some of which will be sold DTC, while others will utilize our distribution channels. As a company, we honor the diversity of experiences, histories, and identities that make American craft production so vibrant, and we celebrate our community. In that spirit, Brucato Amaro is named after John Brucato, a Sicilian immigrant, who founded the San Francisco Farmers’ Market in 1943, and we hope to continue his legacy of community-building and connecting consumers with incredible products.

Brucato Amaro seeks a National Sales Director to be an integral member of our small but growing team. The Sales Director will manage the development and growth of all aspects of Brucato’s Sales Department. This is an opportunity to build a sales department from the ground up during a period of growth and expansion. As a young brand, our team works collaboratively across departments in setting strategy, executing plans to reach goals, promoting growth, and designing new products to accomplish this – it’s more fun and productive that way!

National Sales Director will have the following responsibilities:

Building Sales Strategy

Developing sales strategy and budgets, in partnership with ownership.

Providing market research and data analyses in support of strategy and budgeting.

Creating a comprehensive sales plan, with pertinent and trackable projections, goals, and budgets.

Setting sales and revenue KPIs and targets.

Developing and adhering to sales budgets.

Tracking and analyzing sales and account activations.

Analyzing sales plan and performance to continuously refine and improve sales strategy.

Managing Sales Department:

Managing and developing direct reports.

Hiring, training, and managing sales team across the country

Identifying when/where to hire part time ambassadors as part of sales strategy.

Overseeing ambassador hiring, training and performance.

Developing incentive structures to encourage productivity and growth.

Tracking Sales Department performance against KPIs and targets.

Tracking and overseeing sales and sales team expenses and adherence to budgets.

Generating monthly reports and presenting sales data to the Brucato leadership team.

Distributor Relationships

Leading relationship with existing distributors and distributor reps.

Creating training materials for distributors.

Coordinating and conducting trainings and educational sessions for distributors.

Identifying and securing new regions for expansion and growth.

Managing and setting up new distributor relationships.

Providing feedback to distributors regarding their performance.

Communicating and coordinating with distributors to meet sales goals.

Developing incentive structures to drive sales and long-term growth.

Sales and Account Management

Leading team to identify and secure new points of distribution across markets.

Fostering and developing relationships with larger retailers.

Establishing and managing key on- and off-premise account relationships in key geographies.

Responding to account questions and requests, or ensuring coverage by sales team.

Overseeing account relationships of direct sales team reports.

Regularly visiting existing and potential accounts to promote sales in key geographies.

Creating, or overseeing the creation of, educational and marketing materials for key accounts.

Advocacy and Marketing Coordination

Developing and implementing activations, promotions, and events to increase sales.

Identifying, organizing, and staffing tasting events.

Coordinating with Brucato’s Marketing, PR and Social Media partners to support sales growth.

Identifying and managing opportunities to partner with non-profit organizations and accounts.

Direct Sales in Northern California

National Sales Director will be based in the Bay Area. Regular in-office work will be required at

275 South Van Ness. In addition to building and overseeing Brucato’s Sales Department, the

National Sales Director will actively support distributor reps, engage in direct sales, and oversee

sales activities by other team members within the Northern California market.

In addition to the specific responsibilities outlined above, the National Sales Director will

contribute to company-wide planning and strategy development efforts. Our team relies on a

start-up and growth mentality and encourages collaboration across disciplines. The Sales Director

position will participate in discussions relating to all aspects of Brucato’s identity and growth plan, including decisions about marketing, public relations, social media, and the development and release of new products. The role will involve participation in tastings, events and other activities that support the brand. And it will require collaboration across the Brucato team, including participation in hands-on learning about our production methods.

National Sales Director will report directly to the CEO.

Additional sales team members report to National Sales Director.

Requirements

Applicants should be experienced in spirits sales, developing strategy and budgets, leading a sales team, and working with multi-state distribution networks. Applicants should have substantial industry knowledge, including deep experience with spirits sales and cocktail culture and a genuine appreciation for amaros and modifiers.

Additional skills

Bachelor’s degree preferred.

Attention to detail, follow-through, and deadlines.

Strong organizational, analytical, communication, and management skills.

Strong numeric fluency.

Knowledge of VIP sales software (or similar).

Proficiency in Excel, MS Word, Quickbooks, PowerPoint, Asana, and Canva.

Proficiency in Adobe Illustrator or InDesign preferred.

Ability to work collaboratively and in a cross-disciplinary environment.

Sales Director will be based in the Bay Area, in or able to commute daily to San Francisco.

Position will require national travel and work in the field, decreasing as the team develops.

Position is exempt. Compensation incudes salary, bonus, travel and entertainment budget, and benefits.

Base salary range: $100-120K/annual, depending on experience and qualifications.

To apply, please email letter of interest and resume to .