Regional Marketing Director, APAC

Dynata is looking to hire an experienced, hands-on marketer who will ensure the company achieves a leadership position across APAC.

As part of an international marketing team, this person will work in close partnership with the Sales teams across the APAC region to drive brand awareness, build reputation, generate business leads and increase client engagement within a fast-paced and fast-growing organisation.

This individual will be responsible for developing Dynata’s approach to in-person events and webinars (owned and third-party) across the region. They will ensure that Dynata’s brand is represented in a consistent and effective manner across all touchpoints. Their focus will be on delivering inspirational experiences, implementing best practices for lead activation, as well as monitoring and maximising ROI.

KPIs: Brand awareness at a regional level (across key target audiences); Event / webinar execution - # of leads generated, contacts made, and value.

This individual will need to drive our local PR activities and form relationships with industry associations across the region – ensuring Dynata is well positioned, and pro-actively identifying opportunities to submit articles, awards, inclusion in industry studies and advertising/exhibiting opportunities.

KPIs: Media coverage - # of articles placed in key media titles (focus on quality and relevance of media titles rather than quantity).

This role will partner with regional and local senior stakeholders, in addition to US-based marketing colleagues (demand gen, creative, content, and marketing operations) to execute strategies.

RESPONSIBILITES

Working with Dynata’s global marketing team to develop and execute Dynata’s event strategy. Work with creative to plan high-impact events that reflect Dynata’s brand strategy. Focus on optimising on-site activations with an eye on activating new leads and generating business.

In close collaboration with local Sales teams, manage the logistics for key events, prepare and deliver pre-event briefing sessions, develop simple and effective multi-channel communications plans, and support Sales teams in post-event activities.

Localise global campaigns, content and assets for the APAC market needs.

Execute Dynata’s global webinars within the APAC region. Ensure optimised attendance, drive ongoing engagement with attendees, and develop clear follow-up plans with the Sales teams.

Build strong partnership with Sales; consult and support the needs of the Sales teams; present regular updates on marketing plans and activities to the regional Sales teams.

Develop Dynata’s presence in APAC by forging relationships with trade press and industry associations: ensure Dynata is included within relevant industry publications, and we are taking advantage of local event participation by amplifying our efforts.

Track, measure and report performance and marketing ROI of each campaign, share key learnings and provide recommendations for improvement.

Depending on the candidate’s experience and skillset, this role can also include some content marketing responsibilities e.g. developing case studies and writing short blog posts to amplify content presented at events and webinars.

SKILLS AND ATTRIBUTES

Event / webinar management and responsibility for execution to successful outcomes.

Proven expertise in integrated digital marketing, content marketing.

Strong communication skills, with excellent copy writing and editing skills.

Ability to build relationships and communicate effectively with stakeholders of all levels.

Strategic, creative, collaborative and with a positive attitude.

Enthusiastic, proactive, and innovative self-starter: can “make things happen”.

A true team player, who works well with others and is viewed as a valuable contributor.

Ability to multi-task, prioritise a busy and varied workload, and remain focused under pressure.

EXPERIENCE

Bachelor’s degree or equivalent required.

Minimum of 10 years of hands-on experience in strategic marketing, field marketing and project management.

Experience in PR and/or external comms.

Experience with marketing platforms (i.e. HubSpot, Pardot, Marketo, etc.).

Experience in content marketing not essential for this role, but would be a real plus.

Experience in working effectively in a multi-cultural and international environment.

Knowledge of and existing network within the market research industry aren’t essential for the role, but would be considered a plus.

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