Email Marketing Manager

Job Summary:

biBERK, a Berkshire Hathaway company, has experienced substantial growth since its formation just a few years ago. We are changing the way businesses buy insurance. As Email Marketing Manager, you will be an expert in planning and executing strategic email campaigns using a wide range of SFMC tools such as Email Studio, Journey Builder, and Advertising Studio. Your role will be key to nurturing leads to convert to customers, educating and retaining customers, and increasing our LTV for each line of business through cross-sell and up-sell opportunities. You will be the go-to resource on the marketing team for knowledge of our company’s customer base and competitors. This role is instrumental in managing the end-to-end delivery of all scheduled email journeys - from content strategy and implementation, to testing, approvals, deployment, deliverability, and performance evaluation. If you are passionate about email marketing and have a proven track record of success, we’d like to talk with you about how you would contribute to our company’s continued growth and success!

Duties/Responsibilities:

Establish a core understanding of our customer base, conversion funnels, and growth strategies.

Create and optimize sophisticated and thoughtful customer journeys and pre/post-purchase flows.

Identify and resolve issues that affect email deliverability, such as blocklisting, spam complaints, and high bounce rates.

Develop segmentation strategies to create personalized prospect and customer experiences.

Optimize the conversion path for the acquisition of new prospects, onboarding of new customers, and develop strategies to nurture existing customers - including, but not limited to, cross sell and up sell opportunities.

Develop and implement a testing strategy to optimize existing email flows and test new pathways to increase conversion

Partner with the marketing team to understand the content lifecycle and align Salesforce Marketing Cloud channel communication to the appropriate audiences accordingly.

Create and maintain an email marketing strategy and calendar.

Manage setup, QA, tracking, implementation, reporting and analysis of all email and SMS campaigns.

Deep understanding of the competitive landscape and how the biBERK brand aligns with what our competitors are doing.

Launch, manage, test, and optimize our SMS and acquisition marketing programs.

Own the analysis and presentation of results.

Assist with landing page testing and website content/copywriting as needed.

Technical Skills:

Core understanding of email best practices, CAN-SPAM, and data privacy laws.

1-3 years of Salesforce CRM and Marketing Cloud, or related experience.

Hands on experience with data extensions, automations, journeys, filters and triggers in Salesforce Marketing Cloud is strongly preferred

Maintaining Salesforce Marketing Cloud Email Specialist certification is required

Familiarity with HTML and content management systems a plus

SQL knowledge a plus and AmpScript experience is a plus

Acquisition, retention, and customer lifecycle marketing experience a plus

A/B testing experience a plus

Understanding of digital media and Advertising Studio

Required Skills/Abilities:

Excellent verbal and written communication skills.

Outstanding interpersonal and customer service skills.

Highly organized self-starter with strong attention to detail.

Strong time management skills with a proven ability to meet deadlines.

Strong analytical, reporting, and problem-solving skills.

Strong copy writing and proofreading skills

Ability to take direction and implement feedback from leadership.

Self-starter and quick-learner with an eagerness to consistently meet and exceed objectives and take on more responsibility

Ability to function well in a high-paced environment.

Proficient with Microsoft Office Suite and related software.

Supervisory Responsibilities:

None

Education and Experience:

BS/BA in Marketing, Advertising, Business, Management, related digital degree, or equivalent working experience.

3+ years related email marketing/remarketing experience preferred.

Physical Requirements:

Sitting - Prolonged periods of sitting at a desk and working on a computer.

About biBERK

biBERK is where commercial insurance buyers can obtain coverage for their businesses from insurers of the Berkshire Hathaway group of Insurance Companies, one of the best capitalized insurance groups in the world. Our parent, Berkshire Hathaway Inc. (berkshirehathaway.com) is a holding company with diversified interests in a host of industries, including insurance, energy, transportation and manufacturing. Most policies issued through biBERK.com will be underwritten by Berkshire Hathaway Direct Insurance Company ("BHDIC"), which is an AM Best rated A++ insurer.

BHDIC is domiciled in Omaha, Nebraska. BHDIC and the team at biBERK are focused on helping small business owners quickly and easily buy affordable insurance directly from a financially strong insurance company they can trust.

Some Highlights of our benefits are:

Great work environment with growth opportunity

Subsidized downtown parking

Competitive compensation

Generous amounts of vacation and sick time

Closed on major holidays

401(k) with company match

A fantastic healthcare package

Tuition reimbursement after 6 months of employment

In accordance with pay transparency laws and regulations, the following good faith compensation range estimate is being provided. The salary range for this position is $70,000 - $75,000 per year. Final compensation will be based on candidate qualifications, geographic location, and other considerations permitted by law.

R12960