Account Director, Media Relations - Consumer

Weber Shandwick is seeking an Account Director to join our Integrated Media team within our New York Consumer Practice.

We Are Seeking

We are seeking a strong Account Director to join our Media Relations team within our Consumer Practice. You love the thrill of the pitch, building relationships with media, and constantly immersing yourself in pop culture/trends. As an Account Director, you will have the opportunity to work on various top tier brands in various consumer categories.

What You Will Be Doing

Develop a strong understanding of the client’s business and target audience, and work with strategists and creative team members to deliver solutions that meet program objectives

Monitor media outlets, understand industry issues that directly and indirectly affect the client, and analyze and distill meaningful insights from media coverage

Generate story ideas and topic angles, draft media materials, and pitch media to land earned coverage

Support executive visibility efforts for clients including identifying, pitching and securing interviews and speaking engagements for C-suite

Develop strategic messaging for clients and support creation of media plans and proposals that take an integrated approach to driving awareness with target audiences

Provide thoughtful recommendations for content creation and distribution across multiple channels to support paid, owned and earned channels

Support creative ideation on a consistent basis

Serve as a role model to team members

Participation in office-wide initiatives, seminars and meetings to further professional learning and development

Actively participate in agency development and assist with new business

Competencies

Business Acumen– align talent strategies to drive business goals

Client Service– client focus and ability to build trust and rapport across all levels

Proactivity – exhibit relentless pursuit for new and innovative talent strategies

Collaboration– build strong relationships at all levels across the organization

Critical Thinking– ask probing questions; anticipate and address critical talent gaps and needs

Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues

Basic Qualifications

7-8 years of communications experience, preferably in an agency environment, travel and hospitality experience is a must

Strong media relations skills and relationships

Excellent communication/presentation skills; verbal and written

Strong attention to detail and project management skills

A Bachelor’s degree preferably in communications, journalism, international relations, or a related field

Social media literacy with the ability to identify and recommend social program elements

Ability to multi-task effectively and work within tight deadlines

Ability to work independently and as part of a team to meet deadlines and client expectations

Confident and comfortable presenting in front of groups

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

Medical

Dental

Vision

401k (with employer match)

Tuition Reimbursement

Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul

MyDays – Flexible holiday schedules

Short-Term Disability

Paid Employee Family Leave

Family Building Benefit

NYC Salary range: $100,000 - $130,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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