SEO Specialist

e are a leather company that was incorporated with the primary focus on providing an international quality finished leather. As a leather factory, our developed leather is used by various industry segments to manufacture high quality products accordingly. These segments include Automobile, Furniture, Footwear, Equestrian Equipment, Bags, Belts, Wallet, Garments, and other Leather Accessories."

Description

Position Title: SEO Specialist

Location: Sialkot (Candidates from other cities who are willing to relocate or commute can also apply)

Working Hours: 9am to 6pm

Working Days: Mon-to-Sat (Sun)

Department: Digital Marketing

Reporting Line: Managing Director & Digital Marketing Manager

Job Description:

We are seeking a talented and experienced SEO Expert to join our team in Lahore. The ideal candidate will have a strong background in search engine optimization and a proven track record of improving website visibility and search engine rankings.

Responsibilities:

Develop and implement SEO strategies to increase organic traffic and improve search engine rankings.

Conduct keyword research and analysis to identify opportunities for content optimization.

Optimize website content, including meta tags, title tags, and on-page content, to improve relevance and visibility.

Monitor website performance using tools such as Google Analytics and Search Console, and provide regular reports on key metrics.

Stay updated on industry trends and best practices in SEO, and make recommendations for continuous improvement.

Collaborate with content creators, web developers, and other team members to ensure SEO best practices are integrated into website design and content creation processes.

Perform regular audits of website content and technical SEO elements to identify and address issues that may impact search engine visibility.

Keep abreast of algorithm updates and changes in search engine guidelines, and adjust SEO strategies accordingly.

Provide training and support to team members on SEO best practices and techniques.

Requirement:

Bachelor's degree in Marketing, Communications, Computer Science, or a related field.

3 to 4 years of experience in SEO, preferably in the retail industry.

In depth knowledge of search engine algorithms and ranking factors.

Proficiency in SEO tools such as SEMrush, Moz, Ahrefs, or similar.

Strong analytical skills and attention to detail.

Excellent written and verbal communication skills.

Ability to work independently and collaboratively in a fast-paced environment.

Experience with website analytics tools such as Google Analytics and Search Console.

Certification in SEO or related field is a plus.