Web Content Specialist

About the Company and Role:

PressOne Africa is the simplest way for entrepreneurs to get a phone number for their business. We offer a phone system that helps any business see all phone calls across their sales and support team. Founded in 2021, we're a fast-growing startup based in Lagos, and a Techstars portfolio company.

In this dynamic role, you'll be the architect of our website content. Your words will educate visitors, showcase our features, and turn interest into action. We're looking for a skilled writer and strategic thinker who thrives in a fast-paced startup environment.

To Carry Out Your Role

Develop and execute content plans to expand PressOne Africa's website with engaging, informative, and SEO-friendly pages.

Craft compelling copy for feature pages, use case pages, comparison pages, and other website sections that drive customer understanding.

Collaborate with designers and the SEO Specialist to optimize pages for both users and search engines.

Maintain a consistent brand voice and style guide ensuring all content aligns with our messaging.

Track content performance metrics and identify opportunities for improvement.

The Ideal Candidate

A gifted storyteller with a passion for crafting persuasive web copy (minimum 3 years of web content writing experience).

Excellent writing and editing skills, with a keen eye for detail.

Basic understanding of SEO principles and how to write for the web.

Experience using a content management system (CMS) like WordPress.

Self-starter with strong organisational skills and ability to manage multiple projects.

Your Key Responsibilities

Content Creation: Write and edit engaging, informative, and SEO-friendly copy for various web pages, including product pages, feature pages, and landing pages.

Content Strategy: Collaborate with marketing and product teams to develop a content calendar aligning with our overall marketing goals.

Brand Consistency: Ensure all web content maintains a consistent brand voice, tone, and style.

Optimisation and Updates: Regularly review and update existing website content to enhance user experience and boost search rankings.

Reporting & Analysis: Use web analytics to track content performance (page views, time on page, bounce rates) and identify areas for improvement.

Requirements

What You Should Have

Bachelor's degree in Marketing, Communications, or a related field.

4+ years of experience in web content writing, with a portfolio showcasing your work.

Excellent writing, editing, and proofreading skills.

Basic knowledge of SEO best practices and keyword research.

Proficiency with WordPress is a plus.

Your Importance as a Content Marketing Specialist

You're our website wordsmith! Your captivating and optimised content will turn PressOne Africa's website into a powerful lead generation and brand-building tool. This role is essential for driving traffic, educating visitors, and ultimately boosting conversions. Join us and make your words the foundation of our online success!

Challenges You Will Have to Surmount

Balancing engaging storytelling with clear and concise product descriptions.

Creating web content that ranks well in search results.

Keeping up with the demands of a growing website and diverse content needs.

Benefits

Play a central role in shaping how PressOne Africa presents itself to the world.

Drive tangible growth through well-crafted web content.

Work in a collaborative and fast-paced startup environment with a passionate team.

Competitive salary and benefits package.