Nuuly Senior Manager, Marketing Analytics

Role Summary:

Nuuly is seeking a natural leader who has a demonstrated history in using data to inform marketing decisions. You are a strategic problem solver and can take ambiguous questions and turn them into actionable insights. You are curious and love to immerse yourself in data to make decisions under uncertainty. You are organized and attentive to detail, and value precisely and clearly documenting analyses.

Role Responsibilities:

Lead and develop the marketing & digital analytics teams, contributing in strategy/leadership as well as hands-on analysis.

Drive strategy and analytics across the business, with a focus on the following functional units: growth marketing, brand marketing, CRM, web merchandising, and UX.

Report on campaign & channel performance, providing recommendations for spend allocation. Design & analyze tests to optimize Nuuly’s marketing budget, promotional strategy, and CRM campaigns.

Work along with data science and marketing to build, improve, and apply customer lifetime value and marketing incrementality models. Use testing and statistical analysis to measure performance.

Understand and interrogate data via Google BigQuery (SQL) and Google Analytics (GA4). Conduct quality assurance of others’ SQL scripts and analyses.

Analyze site/app performance metrics, determining which factors lead to subscriber acquisition & retention. Inform Google Analytics tagging requirements.

Serve as a liaison between technical and non-technical stakeholders, translating data into insights.

Work with stakeholders to understand the meaning & intent behind their questions, not just perform question-and-answer services. Partner with stakeholders to inform strategy.

Role Qualifications:

6+ years of marketing analytics experience

Strong preference for experience in subscription or e-commerce marketing

Preference for experience in a high-growth environment

2+ years of experience managing people and/or projects

Strong technical & statistical skills. Substantial experience with A/B testing and statistical concepts.

Expert-level experience with SQL to query, manipulate, and analyze data. Demonstrated strong ability to QA & interrogate queries to resolve bugs.

Significant experience working with technical & non-technical stakeholders

Excellent communication and presentation skills, including to an executive-level audience

Bachelor’s degree in quantitative discipline or equivalent work experience

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The Perks:

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit

EEO Statement:

Urban Outfitters, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.

Permanent