Director of Demand Generation

Job Description

Vitable Overview

At Vitable Health, our team of engineers, clinicians, and operators are building a delightful and affordable primary care benefit designed specifically for the 80 million Americans who are uninsured or under-insured.

We built Vitable because healthcare is complex and expensive, but everyone needs it. Our vertically integrated primary care program is delivered through a network of nurse practitioners via virtual or in-home visits. We designed our plan to make high-quality concierge care accessible to everyone.

We're growing quickly and are well-capitalized from world-class investors like YCombinator, Softbank, and First Round Capital along with incredible founders and operators with experience building and funding unicorns like Michael Seibel (YC, Twitch), Immad Akhund (Mercury), Allison Pickens (Gainsight), Jack Altman (Lattice), Dan Folkman (GoPuff) and others. We're looking for passionate and dedicated team members to join Vitable and help us deliver care to more members!

The Role

As Director of Demand Generation at Vitable, you will build a multi-channel lead generation engine and B2B content strategy that positions Vitable as the thought leader within our target market. This position will report to the Head of Marketing – designing and executing multi-touch lead gen campaigns that drive sales-qualified opportunities (SQOs). The ideal candidate is data-obsessed, customer-centric, and willing to roll up their sleeves to get things done.

Responsibilities:

Work closely with the marketing and sales team to own direct sales revenue growth

Develop and manage a B2B lead-generation engine that directly impacts pipeline growth

Build and execute a long-term content strategy that positions Vitable as the thought leader in health benefits and ACA compliance

Test and identify contents and lead magnets that can drive predictable pipeline activity

Generate target lists for direct sales efforts by aggregating databases within the key target segments

Manage all inbound and outbound demand generation channels and their content - including webinars, podcasts, whitepapers, and blogs

Improve reporting related to demand generation programs to measure effectiveness and performance

Optimize marketing automation to nurture leads better while increasing conversion rates and improving the integrity of the overall database

Work with internal and external teams to ensure that inbound traffic converts into leads

Qualifications

At least 5 years of demonstrable experience directly impacting revenue growth by building a lead gen engine

A creative and strategic thinker capable of connecting the dots and tying their action to overall company goals

Expertise in content strategy, organic growth, and digital marketing – including SEO, lead magnets, lead nurturing, list management, segmentation, and retargeting

Experience working in health benefits space or selling to small businesses a plus

Strong analytical skills to set measurable goals and evaluate campaign effectiveness

Deep understanding of funnel optimization

In-depth knowledge of CRM and marketing automation systems. Familiarity with Hubspot is a strong asset

Self-motivated and extremely resourceful in driving projects forward

Benefits

Full Medical, Dental, and Vision coverage

Access to Vitable's Primary Care Benefit (in supported areas)

A generous equity plan

Unlimited PTO

Macbook and any other hardware you need to get your job done

Mentorship program through First Round Capital

Fun, creative, and collaborative work environment

Why Vitable?

You believe healthcare should be simple, accessible, and delightful for everyone.

You want to join an incredibly ambitious team to build the #1 company in healthcare for hourly waged employees.

You love working at a super fast cadence with a great team, and having fun while doing it

Benefits (medical/dental/vision insurance, Unlimited PTO, WFH stipend, mentorship opportunities through First Round Capital, team kickoffs and offsites, etc.)

We're remote-first with a national team!

Vitable does not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. We're committed to hiring the best team possible and value differences and diverse perspectives. Join us!