SEO Executive

Roles and responsibilities:

Develop and execute organic SEO strategies to improve website visibility, drive organic traffic, and increase rankings on search engines.

Conduct comprehensive keyword research to identify high-value and long-tail phrases relevant to our target audience and business objectives.

Optimize website content for targeted keywords and search intent, including landing pages, blog posts, product pages, and other digital assets.

Perform technical SEO audits to identify and address issues that may impact website performance, crawlability, and indexing by search engines.

Monitor and analyze website performance metrics, such as organic traffic, keyword rankings, and conversion rates, using SEO tools like Google Analytics, SEMrush, or Moz.

Stay current with SEO trends, algorithm updates, and industry best practices to adapt strategies accordingly and maintain competitive advantage.

Provide regular reports and insights on SEO performance, highlighting successes, challenges, and opportunities for improvement to key stakeholders.

Continuously evaluate and optimize SEO strategies based on data-driven insights and performance metrics to achieve business goals.

Qualifications:

Bachelor's degree in marketing, Communications, Business, or a related field.

Proven experience of at least a year in organic search engine optimization.

In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors.

Proficiency with SEO tools such as Google Analytics, Google Search Console, AHREFS, or similar platforms.

Full time