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Digital Marketing and E-Commerce Specilist

Company:
NAVAVEDAM WELLNESS
Location:
VasanthaNagar, Karnataka, 560001, India
Posted:
May 02, 2024
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Description:

KNOW ABOUT NAVAVEDAM WELLNESS

Navavedam Wellness is a personal care brand deeply rooted in the ethos of nurturing our skin and hair with products crafted from natural, plant-based materials found abundantly on Earth. Our approach blends ancient wisdom with cutting-edge technology to naturally rejuvenate both skin and hair.

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Based in the sacred city of Tirupati, our manufacturing facility embodies our commitment to purity and sustainability. We pride ourselves on sourcing most of our natural, plant-based ingredients from our own farms and trusted partners who share our dedication to nature-friendly practices.

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At Navavedam Wellness, eco-consciousness permeates every aspect of our operation, from ingredient sourcing to manufacturing and packaging. Our formulations prioritize purity and maintain the integrity of natural ingredients. We believe that aligning closely with nature leads to a happier, healthier life.

ROLE DESCRIPTION

in start up environment or FMCG product positioning to join our dynamic team in Bangalore. In this role, you experience will play a pivotal role in positioning our products in the competitive e-commerce market through strategic digital marketing initiatives and performance marketing campaigns. This position is based out of Bangalore and expected to work full time out of office.

RESPONSBILITIES

Develop and implement comprehensive digital marketing strategies to increase brand visibility, drive traffic, and optimize conversion rates on e-commerce platforms.

Collaborate with cross-functional teams to create compelling digital content, including product descriptions, images, videos, and blog posts, to engage and educate our target audience.

Manage and optimize performance marketing campaigns across various channels, including social media advertising, search engine marketing (SEM), email marketing, and affiliate marketing, to maximize return on investment (ROI) and achieve key performance indicators (KPIs).

Conduct market research and competitive analysis to identify emerging trends, consumer preferences, and opportunities for product innovation and differentiation.

Monitor key metrics and analytics to track campaign performance, identify areas for improvement, and make data-driven decisions to optimize marketing efforts.

Stay abreast of industry developments, best practices, and emerging technologies in e-commerce and digital marketing to continuously enhance our marketing strategies and tactics.

Collaborate with external agencies, vendors, and partners to support marketing initiatives and ensure seamless execution of campaigns.

Stay aligned with the brand's values and maintain consistency in messaging and brand voice across all digital channels.

QUALIFICATIONS

Bachelor's degree in Marketing, Business Administration, or related field.

Proven experience in e-commerce marketing, digital marketing, or performance marketing, preferably in the consumer goods or beauty industry.

Strong analytical skills and proficiency in using digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing software.

Excellent communication skills, both written and verbal, with the ability to craft compelling marketing content and collaborate effectively with internal and external stakeholders.

Creative thinking and strategic mindset, with a passion for staying ahead of industry trends and exploring innovative marketing approaches.

Results-oriented mindset with a track record of driving measurable business outcomes and achieving marketing goals.

Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities and market conditions.

JOIN OUR TEAM

If you are a proactive and results-driven marketing professional with a passion for digital marketing and e-commerce, we invite you to join us at Navavedam Wellness. This is an exciting opportunity to contribute to the growth and success of a leading personal care brand committed to promoting natural beauty and holistic well-being. Apply now to be part of our journey towards redefining wellness in the digital age!

Full time

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