Senior Content Writer

Company: Infiniti Research Marketing Solutions Pvt Ltd.

Location: Kadubeesanahalli, Bangalore.

Designation: Senior Content Writer

Job Responsibilities:

Content Optimization:

Collaborate with the content team to optimize press releases for search engines and audience engagement.

Conduct keyword research to enhance press release visibility and reach.

Stay updated with SEO best practices and apply them to press release submissions.

Google Analytics Expertise:

Utilize Google Analytics and other web analytics tools to track the impact of press releases on website traffic, user engagement, and conversion rates.

Generate regular reports and insights to measure the success of press release campaigns.

Identify areas for improvement and implement strategies to maximize ROI.

Performance Analysis:

Analyze press release performance data to identify trends and opportunities.

Provide recommendations for improving press release effectiveness and audience targeting.

Prepare reports and presentations for internal stakeholders.

Press Release Distribution:

Manage the distribution of press releases to various online platforms, news outlets, and industry-specific publications.

Ensure that press releases are submitted accurately, on time, and to the most relevant channels.

Track the performance of press releases and make data-driven adjustments to the distribution strategy.

Qualifications:

Bachelor's degree in Marketing, Communications, or, BE or a related field.

Proven experience in press release submission and distribution.

Proficiency in Google Analytics and other web analytics tools.

Strong understanding of SEO principles and keyword research.

Excellent written and verbal communication skills.

Attention to detail and the ability to meet deadlines.

Exceptional organizational and multitasking abilities.

Previous experience in media relations is a plus.

Additional Details:

Designation: Senior Content Writer

Experience: 4-7 Years

Notice Period: 30-45 Days Maximum

In case of any queries, kindly connect with me at [HIDDEN TEXT].

Full time