Sales Marketing Manager

Marketing and sales are important areas within the hospitality industry as they directly correlate to the profitability of a business. The Marketing and Sales is responsible for maximizing a hotel's revenue by developing strategies and business plans to increase revenue. The team is tasked with making profits from business verticals such as room occupancy, event spaces, leisure facilities, restaurants, etc.

Many organizations within the sector have one team to cover both functions of marketing and sales. However, some hotels may have separate teams handling the two functions. The Marketing and Sales team can be directly employed by a specific hotel, or be employed by the corporate office of a large group that has a chain of hotels. This means that you may be required to either work in a corporate office, or at the hotel premises. It is a demanding job, and requires you to have a number of different skills to be effective in the role.

The activities of a member of the Marketing and Sales team will depend on the structure of the organization, however, the following are the core functions of hotel marketing. Experience in all four areas is important if you are to move up the ladder in this field.

Brand Advertising/Marketing – developing marketing strategies and plans, liaising with advertising agencies, developing media schedules and execution of marketing campaigns.

PR and Communications – content creation, managing social media channels, coordinating with media for editorial coverage, cultivating relationships with key opinion leaders and influencers, handling crisis communications.

E-commerce – developing and executing online marketing/advertising plans, managing website, driving online bookings and promotions, working closely with digital marketing agency.

Activations and Events – developing activities and events to showcase the property and all its services, successfully planning and executing events, managing guest lists.

Larger hotel chains will have separate jobs for each of these functions, but smaller hotels may require one employee to undertake all responsibilities.

Full time