Marketing Manager

Job Title: Marketing Manager (Onsite)

About La Foret Education Pvt Ltd:

La Foret Education Pvt Ltd is a leading education company dedicated to providing high-quality language training and test preparation services. With a focus on excellence and innovation, we aim to empower individuals to achieve their academic and professional goals.

Job Description:

As a Marketing Manager at La Foret Education Pvt Ltd, you will play a pivotal role in driving the marketing strategy and initiatives for our International English Language Testing System (IELTS) programs. This position requires a creative and strategic thinker who can effectively promote our offerings, engage with our target audience, and contribute to the growth of our business.

Responsibilities:

1. Develop and execute comprehensive marketing plans to increase awareness and enrollment in our IELTS programs.

2. Collaborate with the sales team to generate leads and convert them into customers.

3. Create engaging marketing campaigns across various channels, including digital, social media, email, and print.

4. Conduct market research to identify trends, opportunities, and competitor strategies.

5. Manage the company's online presence, including website content, social media accounts, and online advertising.

6. Analyze marketing data and metrics to evaluate campaign effectiveness and make data-driven decisions.

7. Plan and coordinate events, workshops, and promotional activities to attract prospective students.

8. Build and maintain relationships with partners, stakeholders, and influencers in the education industry.

9. Monitor and stay up-to-date with industry trends, best practices, and regulations related to IELTS and language testing.

10. Lead a team of marketing professionals and provide guidance, support, and mentorship as needed.

Qualifications:

1. Bachelor's degree in Marketing, Business Administration, or a related field.

2. Minimum of 1 year of experience in marketing, preferably in the education sector or related industry.

3. Proven track record of developing and implementing successful marketing campaigns.

4. Strong understanding of digital marketing strategies and tools.

5. Excellent communication skills, both written and verbal.

6. Ability to think creatively, analyze data, and solve problems.

7. Detail-oriented with strong organizational and project management skills.

8. Leadership qualities with the ability to motivate and inspire a team.

9. Proficiency in MS Office suite and marketing software/tools.

10. Fluency in English; proficiency in other languages is a plus.

Benefits:

- Competitive salary commensurate with experience

- Paid time off and holidays

- Professional development opportunities

- Dynamic and collaborative work environment

Application Instructions:

To apply for the position of Marketing Manager at La Foret Education Pvt Ltd, please submit your resume and a cover letter outlining your qualifications and relevant experience. We look forward to hearing from you!

Full time