Digital Marketing manager

Key Responsibilities:

Social Media Marketing and Community Building:

Strategize, plan, and execute social media marketing campaigns for Ment Tech and its clients to increase engagement, followers, and brand visibility.

Foster and expand online communities by engaging with audiences, creating and sharing relevant content, and responding promptly to community feedback.

Stay ahead of social media trends and platform updates to leverage new features and tools for brand promotion.

Content Development for Daily Social Media Posts:

Craft compelling, timely, and trend-based content for daily social media posts tailored to the specific field and audience of Ment Tech and its clients.

Coordinate with content creators and designers to ensure consistent and high-quality content that aligns with brand identity and marketing goals.

Analyze content performance and engagement metrics to refine content strategies and enhance audience interaction.

Paid Marketing Campaigns:

Design and implement paid marketing campaigns across multiple social media platforms to target specific audiences, increase brand awareness, and drive engagement.

Manage budgets for paid campaigns, monitor ROI, and adjust strategies based on performance data to optimize spending and campaign effectiveness.

Collaborate with marketing and sales teams to ensure paid campaigns are aligned with overall marketing strategies and business objectives.

Blockchain and Cryptocurrency Marketing:

Quickly assimilate knowledge on blockchain technology and cryptocurrency trends to effectively market Ment Techs and its clients projects.

Develop targeted marketing campaigns for blockchain and cryptocurrency initiatives, emphasizing unique selling points and innovation.

Liaise with technical teams to gain a deep understanding of project features and benefits for accurate and persuasive marketing messaging.

Lead Generation and Sales Support:

Partner with the sales team to craft digital marketing campaigns focused on lead generation, employing a mix of SEO, content marketing, email marketing, and digital advertising.

Evaluate the effectiveness of lead generation strategies through analytics and feedback, making necessary adjustments to improve lead quality and quantity.

Ensure a seamless alignment between marketing efforts and sales objectives to maximize conversion opportunities.

Branding and Online Presence:

Elevate the branding and digital presence of Ment Tech Labs and its clients through consistent, impactful marketing initiatives across digital platforms.

Develop and enforce brand guidelines to maintain consistency in messaging and visuals across all marketing materials an