Senior Manager- Programmatic

About Dentsu India:

Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.

Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

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Merkle is a global data-driven, technology-enabled performance marketing agency. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies. With more than 9,000 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2018 net revenue of $846million.

Job Description

Role Summary:

Designation: Senior Manager - Programmatic

Work Location: Mumbai

Workdays: 5 days’ work week

Work Experience: 4+ years.

Key Skill Set:

DV360, DSP, Programmatic Buy, Trading, Campaign Delivery, MMP.

We are looking for a Senior Manager- Programmatic who possesses excellent client skills, understanding of the digital media landscape with the ability to showcase how programmatic can deliver extraordinary value to clients. The ideal candidate should have an overall 4+ years of comprehensive experience and know-how in the programmatic space and would be based out of Pune.

Responsibilities:

Educate clients and internal teams on the value of Programmatic. Understand the value it brings to different business models and drive client adoption.

Collaborate with digital leads to evangelize programmatic and deliver on revenue targets.

Understand the technology landscape that key partners/vendors bring and select/recommend appropriate tactics basis client’s requirements.

Deliver Programmatic strategy for clients. Build case studies with clients across key verticals.

Lead operations and leverage technologies, including but not limited to DSPs, DMP, 3rd party ad servers and SSPs to augment RTB buys.

Manage client campaigns including strategy development, campaign execution, report delivery, and client communication.

Drive the development of processes, documents, checklists, etc. to ensure operational efficiency and continual improvement for both new and existing clients.

Work closely with our partners (technology, media, and data) to oversee the launch and execution of campaigns.

Required Experience & Skillset:

Proven history of delivering ahead of client goals. Extremely strong understanding of Online Media and Programmatic landscape.

Experience across multiple DSPs (DV360, TTD, MediaMath, Amazon, etc).

Experience in delivering client decks, programmatic strategy, and new pitches.

Proactive, self-starter, capable of setting goals and reporting progress against them.

Problem solving and attention to detail in a multi-tasking, fast-paced business environment.

Team player & strong communication skills.

Excellent client management skills.