E-Commerce Performance Marketing Manager

Salt are delighted to be partnering with one of the biggest players in the live entertainment industry to find an experienced Performance Marketer for the e-Commerce vertical.

Our client are looking to increase customer acquisition through digital marketing channels and this person will be at the forefront of its strategy and execution for venues across North America.

This is a hybrid position in NYC - offices are located in Manhattan.

Responsibilities:

Performance marketing effectiveness - optimizing value from audience data and affiliate partners

Analysis - working closely with venue marketing and central teams to improve audience segmentation and the effectiveness of campaigns through web traffic metrics

Automation and tools - continuous improvement of internal marketing tools and systems for tracking, insights, and reporting

People and project management - partnering with internal and external partners across marketing and data disciplines; coaching and educating on best practices and developing frameworks

About you:

E-Commerce and performance marketing professional, ideally with experience in live entertainment and/or venue marketing

Min. 4 years' experience across digital marketing channels - email, social, search and affiliates

AdTech platform experience for e.g GA360 and GA4

Good understanding of privacy guidelines specifically for the US market

Analytically minded - experience with A/B testing and experimentation

Management experience in leading project teams

This is a brand new role within an established global business - you are responsible for innovating and developing best practices, and will truly have the opportunity to leave a positive impact alongside a team of smart, dedicated e-commerce experts.

Please note we cannot offer sponsorship for this role.

Base salary range - $100-115k base plus bonus and benefits