Digital Marketing Manager

Company Description

Qualimatrix Technologies Pvt. Ltd. is an ISO certified - 9001, 27001 company offering specialist QA and software Testing solutions. Our services range from Manual Testing to Cloud Testing and Security Testing to Database Testing, with a passion for perfection to meet end-to-end customer solutions.

Role Description

This is a full-time on-site role located in Indore for a Digital Marketing Manager. The Digital Marketing Manager is responsible for developing and implementing digital marketing strategies to increase brand awareness, engagement, and revenue. Key responsibilities include identifying market trends, managing social media campaigns, creating compelling content, and analyzing data to improve performance.

Skills

* Plans and executes all web, SEO/SEM, database marketing, email, social media, and display

advertising campaigns.

* Designs, builds, and maintains our social media presence.

* Measures and reports performance of all digital marketing campaigns and assesses against

goals (ROI and KPIs).

* Identifies trends and insights and optimizes spend and performance based on the insights.

* Brainstorms new and creative growth strategies through digital marketing.

* Plans, executes, and measures experiments and conversion tests.

* Collaborates with internal teams to create landing pages and optimize user experience.

* Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple

channels and customer touch points.

* Identifies critical conversion points and drop off points and optimizes user funnels.

* Collaborates with agencies and other vendor partners.

* Evaluates emerging technologies.

* Provides thought leadership and perspective for adoption where appropriate.

Digital Marketing Qualifications

* Creating and maintaining client relationships

* Self-motivated yet customer-focused

* Proficient in marketing research and statistical analysis

* Highly creative with experience in identifying target audiences and devising digital campaigns

that engage, inform, and motivate

Education, Experience, and Licensing Requirements

* Proven working experience in digital marketing, particularly within the industry

* Demonstrable experience leading and managing SEO/SEM, marketing database, email, social

media and/or display advertising campaigns

* Experience in optimizing landing pages and user funnels

* Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight,

Omniture, Web Trends, SEMRush, etc.)

* Working knowledge of ad serving tools

* Experience in setting up and optimizing PPC campaigns on all major search engines

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Full time