Marketing Executive

The ideal candidate will be a professional who assists with ongoing marketing campaigns by collecting audience feedback, creating graphs, charts, and slides to present to decision-makers, and conducting market research to understand the target audience.

Responsibilities

Prepare and manage marketing calendar in sync with the monthly, quarterly and annual business plan

Develop & execute Brand management and Customer Interaction strategy and plan monthly roll out to ensure transaction growth in the region

Ensure impeccable execution of the plan through ATL, BTL and digital mediums

Ideate, plan and execute innovative and clutter breaking targeted marketing campaigns to increase the footfalls to the restaurants

Monitor marketing budget and optimize spends for maximum impact along-with vendor Management & billing in coordination with the Finance team.

Plan and strategize focused 360-degree marketing strategy for New Store Openings for all 3 phases: prelaunch-buzz, launch and sustenance

Track competition activity and plan tactical marketing interventions along with central marketing team and regional sales team.

Responsible for the New product launch marketing strategy for the region

Manage Corporate Sales for the region

Explore opportunities for third party channel sales which includes Delivery service & Live counters in events.

Qualifications

The ideal candidate preferably MBA in Marketing with at least 4 years of deep domain experience in planning and executing marketing strategies in QSR or related industry. Should have experience in building brands using digital and social media and should have led a team.