Paid Campaign Manager

Campaign Manager

Job Purpose –

Creating and executing a strong performance marketing strategy & execution plan

Developing and managing digital prospecting and remarketing campaigns

Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

Identifying and testing new channels to continue to meet or exceed established critical metrics.

Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

Analyse campaign results & share learnings with stakeholders. Identify the gaps where results are not as expected and change the strategy as necessary.

Job Responsibilities -

You have a degree in Marketing, Business Administration or a related field.

You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.

You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.

You possess excellent analytical skills and leverage data, metrics, analytics and consumer behaviour trends to drive actionable insights & recommendations.

To develop, manage and optimise lead generation campaign and deliver leads as per business requirements (cost, quality and target customers)

You are a highly goal-oriented individual and have excellent communication skills.

You are open-minded, curious and a strong problem solver.

Educational Qualifications - Postgraduate in Marketing or Business Administration

Experience and Skills Required -

8 to 10 years of performance marketing experience in the Broking industry.