Manager - Media Investment & Optimization (Enterprise)

The Manager - Media Investment & Optimization will play a pivotal role in developing media investment strategies, implementing plans, and optimizing. The Manager will be instrumental in shaping the organization’s marketing investment, ensuring effective utilization of resources. This marketing leader will drive impactful campaigns that resonate with the Enterprise – both Murphy USA and QuickChek brands. The Manager, Media Investment and Optimization will be a critical leader in the Marketing organization, ensuring an optimal management of the P&L.

NOTE: This role can be located in either Whitehouse Station, NJ or in El Dorado, AR.

Some benefits for this role include:

401(k) dollar-for-dollar matching up to 6%, as well as a 3% Annual Retirement Contribution from the Company (Matching vests immediately, ARC after 3 years)

Annual STI (Short-Term Incentive/Bonus) based on company performance

Health, Dental, Vision insurance

Company-paid Life Insurance, with supplemental insurance options available

Responsibilities

Essential Functions and Responsibilities include the following. Other duties may be assigned.

Reviews agency media plans ensuring alignment to Enterprise objectives by Brand

Leads Media day-to-day and sets the tone for continuous improvement

Leverages insights to create strategies to improve targeting and overall performance

Collaborates with internal stakeholders – particularly Marketing Activation – to ensure seamless execution of media campaigns

Oversees Marketing investment budgets, developing allocation across channels

Partners with Analytics on Marketing Optimization (Media / Marketing Mix Modeling) to measure and improve Return on Advertising Spend and Marketing Contribution to the business on a year-over-year basis,

Monitors campaign performance real-time – developing and fine tuning dashboarding and reporting – for continuous improvement of results

Qualifications

5+ years of experience in Media – agency and/or in-house – and business

Proficiency in media planning tools and analytics platforms

Experience with dashboarding tools such as Power BI, Tableau, or Domo, ideally building internal performance marketing measurement and optimization capabilities

Strategic-thinker and problem-solver with strong analytical skills and ability to synthesize data into clear, actionable insights and recommendations

Excellent written and verbal communication skills

Meticulous and highly organized with strong project management capabilities

Advanced Excel and PowerPoint skills required

Proactive with a self-starter mentality, strong collaborator and collaborative nature

Agility to adapt with shifting priorities and comfortable with ambiguity

Ideal: Experience with large data warehousing environments (e.g., Teradata, Oracle)

Full-Time